Now Reports

Fukuoka Area Hina Matsuri Guide 2017

Every year, families across Japan celebrate Hina Matsuri, otherwise known as Girls’ Day or Doll’s Day. This traditional festival, which takes place on Mar. 3, is an occasion to pray for the well-being and prosperity of girls. It is thought that the festival has its roots in an ancient purification ceremony, in which dolls were floated down the river, taking all of the girls’ bad luck with them.

In the Edo period, Hina Matsuri was one of several sekku (seasonal festivals) celebrated in the Imperial Court, all of which were and still are marked by the enjoyment of specific food and drink. For Hina Matsuri, many indulge in hishi mochi (pink, white and green rhomboid-shaped rice cakes), shirozake (sweet white sake), chirashizushi (scattered sushi) and hamaguri no osuimono (clear clam soup). Many begin displaying their dolls from around risshun (Feb. 4), often on platforms covered in red carpet. Family dolls are hastily hidden on Mar. 4: it is said that if you put a girl’s dolls away after Hina Matsuri ends, she will marry late in life.

It is only recently that public venues have begun displaying dolls as well, focusing on dolls which express the traditions and culture of the area. These displays attract Japanese and non-Japanese tourists alike, and there are often special workshops and events held over February and March. Why not take a day trip to one of the locations in our guide? Enjoy the first days of spring and the traditional dolls and decorations native to each area!

The above map shows each town’s tourist information center, most of which have maps to the local doll displays (these may not be near the information center).

Mojiko Retro Hina Matsuri
Celebrate Girls’ Day at Mojiko Retro, the Meiji-era port town! Enjoy viewing the pretty, historical buildings and the hina doll displays at various locations throughout town: Meiji-period dolls (1868~1912) are exhibited at the Old Moji Customs Building, Taisho-era hina dolls (1912~26) are on show at the Old Moji Mitsui Club, and dolls from the Showa and Taisho periods (1912~89) are displayed at Sankiro. There are also approximately 100 sagemon (hanging mobiles made for a baby girl’s first Hina Matsuri) on display from Feb. 14 to Feb. 23. On Feb. 26, a special celebration will be held on the 2F of Sankiro Hall and cups of sweet sake will be given out to the first 100 visitors.

• 2/4 (Sat.) ~ 3/5 (Sun.)
• Free
• Venues:
– Sankiro (3-6-8 Kiyotaki, Moji-ku, Kitakyushu, Fukuoka) (Closed: Mon.)
– Old Moji Customs (1-24 Higashiminatomachi, Moji-ku, Kitakyushu, Fukuoka)
– Old Moji Mitsui Club (7-1 Minatomachi, Kitakyushu, Fukuoka)
– Old JR Kyushu Headquarters Building (1-6-2 Nishikaigan, Moji-ku, Kitakyushu, Fukuoka)
– Sakae-machi Gintengai (Sakae-machi, Moji-ku, Kitakyushu, Fukuoka)
– Kanmon Strait Museum (1-3-3 Nishikaigan, Moji-ku, Kitakyushu, Fukuoka)
and more
• 093-332-0106 (Mojiko Retro Club)

Iizuka Hina Festival
Don’t miss your chance to see one of Japan’s biggest zashikibina (hina dolls arranged around a miniature festival scene)! The theme of this year’s display is “Heian Dream” inviting you into a the Heian period with dolls acting out scenes from ‘The Tale of Genji’. In total, there are 17 doll displays being held in Iizuka, including at Iizuka City History Museum.

• 2/4 (Sat.) ~ 3/28 (Tue.)
*Time differs at each venue.
• Mostly Free (some venues charge entry fees)
• Venues:
– Old Ito Denemon House (300 Kobukuro, Iizuka, Fukuoka) ¥300
– Kaho Theater (5-23 Iizuka, Iizuka, Fukuoka) ¥300
– Aso Villa of Oura (1060 Tateiwa, Iizuka, Fukuoka)
– Iizuka City Historical Museum (959-1, Kayanomori, Iizuka, Fukuoka) ¥220
– Honmachi Shotengai (8-28 Honmachi, Iizuka, Fukuoka)
• 0948-22-3511 (Iizuka Tourism Association)

Chikugo Yoshii Ohinasama Meguri
Here there are several venues that display hina dolls, ranging from Edo-period dolls (1603~1868) to contemporary models. The area is famous for the Shirakabe Dozo district, where the river is lined by attractive former warehouses, all with traditional wood and white plaster exteriors. The doll displays of Ukiha usually feature two types of dolls: okiage (paper cut-outs covered in cotton and wrapped in fabric) and hakobina (dolls in individual display cases). The doll displays are surrounded by handmade decorations inspired by kabuki or ukiyo-e. Tours of the area by rickshaw are also available (Sundays only), and Ukiha Sweets Meguri (a walking route that takes sweet-lovers around various confectionery shops) is running throughout the festival period. On Feb. 19 (Sun.) and Mar. 12 (Sun.) a spring tea ceremony (pay what you can) is running from 12:00 to 15:00.


• 2/11 (Sat., Hol.) ~ 4/3 (Mon.)
• Free
Rickshaw: Shirakabe area tour (15 min., ¥500/person), Honmachi tour (25 min., ¥1,500/person)
*includes photo
• Yoshii-machi, Ukiha, Fukuoka
• 0943-76-3980 (Ukiha City Sightseeing Information)

Yanagawa Hina Matsuri Sagemon
At this time of year, Yanagawa is full of sagemon, a traditional craft native to the area. Sagemon are traditional hanging mobiles, given to newborn baby girls for their first Hina Matsuri. When walking through the town, look out for pink flags – these mark the locations where you can view sagemon. Mar. 5 is Kimono Day: from 10:00~15:00, many stroll around town in kimono, and mochi (rice cakes) and zenzai (red bean soup) are given out to those in kimono. On Mar. 19 (Sun.), shutterbugs are drawn to Yanagawa from across the land for the Ohina-sama Water Parade: 12 river boats float down the river, each holding a bevy of little girls in bright kimono (along with their mothers), but only one also transports volunteers dressed up as the emperor and empress. For more information on the celebrations in Yanagawa, check out our guide to Yanagawa Hina Festival.

• 2/11 (Sat., Hol.) ~ 4/3 (Mon.)
• Free (some venues charge entry fees)
• Yanagawa city area: Yanagawa Shotengai (83-2 Kyo-machi, Yanagawa, Fukuoka), etc.
• 0944-74-0891 (Yanagawa City Tourist Association)

Yame Bonbori Festival
Yame is not only known for its paper, lanterns, Buddhist altars and wax, it’s also known for producing some of Kyushu’s best hina dolls. Until the mid 1950s, Yame specialised in making hakobina, dolls in special display boxes, but nowadays they make all kinds of dolls, many of which are displayed at the Yame Doll Hall – including dolls that daughters of the Tokugawa Shogun families took with them when they got married. Over 100 different locations display hina dolls, and they can be recognised by rose-colored lanterns hanging outside. On Feb. 19 (Sun.) and Feb. 26 (Sun.), you can watch a Japanese wedding, for which the bride and groom wear traditional outfits; a junihitoe (twelve-layered ceremonial kimono) for the bride, and sokutai (traditional robe) for the groom. The wedding parade starts at 11:00.

• 2/12 (Sun.) ~ 3/12 (Sun.)
• Free
• Venues: Around the Yame Fukushima shirakabe white-walled building area (approx. 100 locations)
• 0943-22-6644 (Yame City Tourism Association)

Kusano no Hina Matsuri
Thirteen venues display nostalgia-inducing dolls of four different varieties: okiage (paper cut-outs decorated in pretty cloth), ishobina (dolls in rich costume) and kumikihina (hina dolls carved from wood). There are also tsubakihina: doll displays composed of camellia flowers instead of dolls (these are special to Kurume). The area boasts buildings dating back to the Edo period (when it was a simple inn town), so there’s plenty to see besides the dolls.

• 2/11 (Sat., Hol.) ~ 4/9 (Sun.)
• Free (some venues charge entry fees)
• Venues:
– Yamatoya (240 Kotobayashi, Kusano-machi, Kurume, Fukuoka)
– Residence of Kanji Ueno (277 Kotobayashi, Kusano-machi, Kurume, Fukuoka)
– Kusano Kumiki Kobo (798-1 Kusano, Kusano-machi, Kurume, Fukuoka)
– Gallery Sankirai (313 Kusano, Kusano-machi, Kurume, Fukuoka)
– Kusano Hosshin Hall (471-1 Kusano, Kusano-machi, Kurume, Fukuoka)
– Kusano History Museum (411-1 Kusano, Kusano-machi, Kurume, Fukuoka)
– Kurume World Camellia Museum (490-2 Yahagi, Kusano-machi, Kurume, Fukuoka)
– Ningyo Kobo Kotobayashi, and more
• 0942-31-1717 (Kurume Bureau of Tourism and International Exchange)

Usuki Hina Meguri
According to old manuscripts, during the revolution of the Tempo era (1841~43) the decoration of hina dolls was prohibited in the Usuki Domain, in an attempt to enforce a frugal lifestyle on the people. Parents were reduced to secretly making simple dolls out of paper, so that they could still wish for the well-being of their daughters on Hina Matsuri. This story inspired Usuki Hina Meguri: back in 2006, a group of volunteers wanted to recreate the dolls of this period, but the original methods had been forgotten over time. So they used tachibina (standing dolls, the original kind of hina doll) as a starting point to create something that comes close, which are now called Usukibina. Four venues display the dolls, and there are also koto performances and tea ceremonies. On Sundays, Feb. 12, 19, and 26 at 13:00, you can take a Usukibina-making lesson (¥1,000; register on the day).

• 2/10 (Fri.) ~ 3/20 (Mon., Hol.)
• Free
• Venues:
– Usuki Tourism and Community Plaza (100-2, Usuki, Usuki, Oita)
– Old Shinkoji Temple (Niouza, Usuki, Oita)
– Kuge no Okura (Hama-machi, Usuki, Oita)
– Sala de Usuki (210-3 Usuki, Usuki, Oita)
and more
• 0972-64-7130 (Usuki City Tourist Information Association)

Kitsuki Castle Town Walk and Doll Tour
Joka-machi, Kitsuki has been officially designated a “historical town that suits kimono well”, because the area maintains the feel of the Edo-period. Many of the dolls on display here also date back to this time! There are around 30 venues holding hina doll displays, with dolls from many different time periods, including modern day ceramic ones. Some venues charge an entrance fee, but if you are wearing a kimono you can enter any venue for free. Local shop Warakuan is offering kimono rental for ¥3,000 (reservations prioritized).

It’s also free to take part in the Mizukakebina at Tenmansha Shrine (running every Sunday during the event period between 13:00 and 15:00): participants pour water over the enshrined doll in order to purify the doll and themselves. On Sundays, you can take a rickshaw ride around the area for ¥2,000 (register at base of Suya no Saka).

• 2/11 (Sat.) ~ 3/12 (Sun.)
• Free (only public cultural venues charge entry fees; ¥800 ticket to go around 7 of the venues)
• Venues:
– Within Joka-machi, Kitsuki City area (total of 28 locations)
– Yamaga region, Kitsuki City: Oita Agricultural Park (1-1 Hisashi, Yamaga-machi, Kitsuki, Oita), Kamura no Sato (3792-1 Kuginoh, Yamaga-machi, Kitsuki, Oita)
• 0978-63-0100 (Kitsuki Tourism Organization)

Tenryo Hita Ohinamatsuri
During the Edo period, Hita was one of first towns in Kyushu to flourish, and this is reflected in the luxurious Edo-period hina dolls still being displayed today. Most of the venues are located in the Mameda-machi and Kuma-machi areas, and two must-see spots are the Hirose Museum and Kusano Honke (a nationally designated Important Cultural Property). Look out for the elegant okiage! On Mar. 5 between 10:00 and 14:00, take part in Mameda Nagashibina at Keirinso Park: write a wish on a kamibina (paper doll) and send it down the river to purify yourself. Whilst you’re in the area, why not buy a coupon pack from the Hita City Tourist Information Center? Each pack contains three coupons, which you can use for a day’s bicycle rental, entry to 13 different facilities in the area, and bathing at those facilities with a sento (public bath). ¥1,500, valid between Feb. 15 (Wed.) ~ Mar. 31 (Fri.).

• 2/15 (Wed.) ~ 3/31 (Fri.)
• Free (some venues charge entry fees)
• Venues in Mameda-machi area, Hita
– Kusano Honke (11-4 Mameda-machi, Hita, Oita), ¥550/person, ¥450/group (min. 20 people)
– Kuncho Sake Breweries Factory and Museum (6-31 Mameda-machi, Hita, Oita), Free
– Hirose Museum (9-7 Mameda-machi, Hita, Oita), ¥450/person, ¥400/group (min. 20 people)
– Shizantei Kaikokan (12-3 Mameda-machi, Hita, Oita), ¥350/person, ¥300/group (min. 15 people)
– Shimaya Honke (14-5 Mameda-machi, Hita, Oita), Free
– Kurofuneya (4-15 Mameda-machi, Hita, Oita (gallery in exhibition location)), Free
– Tenryo Hita Museum (11-7 Mameda-machi, Hita, Oita), ¥200/person *special fee during event period
– Tenryo Hina Goten (13-6 Mameda-machi, Hita, Oita), ¥300/person, ¥200/group (min. 20 people)
– Nihongankan (4-15 Mameda-machi, Hita, Oita), ¥350/person, ¥300/group (min. 15 people)
– Tenryo Hita Hakimono Museum (669-2 Sakuradake, Hita, Oita), ¥100/person (over HS)

• Venues in Kuma, Otsuru and Tenryo area
– Ganshoji “Midou Monogatari” (2-8-29 Kuma, Hita, Oita), Free
– Nihon Ryori Shunkoen (1-3-3 Kuma, Hita, Oita), Free
– Temari Kobo to Chochin Kobo (2-6-10 Kuma, Hita, Oita), Free
– Residence of Hara Jirozaemon (5-4 Nakahon-machi, Hita, Oita), Free
– Residence of Goto Yamakichi (2-4-13 Kuma, Hita, Oita), ¥200/person (HS and younger: Free), ¥150/group (min. 15 people)
– Morikiku (2-8-13 Kuma, Hita, Oita), Free
– Seikei Bunko (2299 Otsuru-machi, Hita, Oita (Inoue Brewery)), ¥300/person, ¥250/group (min. 20 people)
– Genkibai Furuzono Yamasato Hina Meguri (Sakuradake and Furuzono areas, Amagase-machi, Hita), Free
– Tenryo Kominkan (669-2 Sakuradake, Hita, Oita), Free
– Gallery Takakura (774 Honjo, Tenryomachi, Hita, Oita), Free

• 0973-57-2166 (Hita Tourism Association Amagase Branch)

Joka-machi Nakatsu Hina Matsuri
Nakatsu is not just famous for its karaage, it also boasts an important landmark, Nakatsu Castle, which dates back to 1588. On Mar. 5 (Sat.) and Mar. 6 (Sun.), the castle will host a hinakazari (hina doll arrangement) composed of actual people sitting in costume (13:00~16:00). Anyone can join in, go up the stage and take photos.

51 other locations will hold (human-less) displays, including JR Nakatsu Sta., Fukuzawa Yukichi’s (famous Japanese author, and the face of the ¥10,000 bill) former residence, and the shotengai (shopping arcade).

• 2/25 (Sat.) ~ 3/12 (Sun.)
• Free (some venues charge entry fees)
• Venues include:
– Nambu Machinami Exchange Hall (1828 Nakatsu, Oita)
– Nakatsu Castle (Honmaru, Ninocho, Nakatsu, Oita)
– Yukichi Fukuzawa Memorial Museum (586 Rusui-machi, Nakatsu, Oita)
– Nakatsu City Historical Museum (1385 Nakadono-machi, Nakatsu, Oita)
– Folklore Annex Doctor Murakami Archive (1780 Nakatsu, Oita)
• 0979-23-4511 (Nakatsu Yabakei Tourist Information Center)

Saga Joka Hina Matsuri
In the town of Saga, several venues are showing off hina dolls that date all the way back to the Meiji Period. View dolls wearing costumes made from Saga nishiki (a form of brocading technique from Saga Pref.) and dolls wearing costumes bearing the Nabeshima family’s signature pattern, Nabeshima komon. During the event period, a tour bus will run through the area (¥150 a ride). In the town, the road Nagasaki Kaido gained the nickname “Sugar Road” because it was  used to transport sugar throughout the country; this led to many confectioners setting up shop along the road. To celebrate this part of the area’s history, maruboro (a kind of Japanese confection) are on sale (amongst other kinds of traditional sweets), and maruboro-making demonstrations are available.

• 2/11 (Sat., Hol.) ~ 3/31 (Fri.)
• 10:00~17:00
• Chokokan and Cultural Museum: ¥600, Chokokan only: ¥300, Cultural Museum only: ¥400, ES and under: Free
*All other venues are free to enter
• Venues:
– Historical Museum Chokokan (2-5-22 Matsubara, Saga, Saga)
– Saga City Cultural Museum (2-9 Yanagi-cho, Saga, Saga)
and more
• 0952-20-2200 (Saga Tourism Association)

Originally written in February 2017.
Copyright Fukuoka Now – including all text, photos and illustrations. Permission required to re-use in any form. Meanwhile, feel free to link to to this page.

NOTE: The information presented here was gathered and summarized by the Fukuoka Now staff. While we have done our best to check for accuracy, there might be errors and details may have changed. If you notice any errors or changes, please contact us. This report was originally written in February 2017.

Art & Culture
Published: Feb 10, 2017 / Last Updated: Jun 26, 2017