1.0Fukuoka Nowhttps://www.fukuoka-now.comfukuoka nowhttps://www.fukuoka-now.com/author/fukuoka-now-editor/Bucking the Brand | Fukuoka Nowrich600338<blockquote class="wp-embedded-content" data-secret="p6gGWUP09C"><a href="https://www.fukuoka-now.com/en/bucking-the-brand/">Bucking the Brand</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.fukuoka-now.com/en/bucking-the-brand/embed/#?secret=p6gGWUP09C" width="600" height="338" title="“Bucking the Brand” — Fukuoka Now" data-secret="p6gGWUP09C" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.fukuoka-now.com/wp-includes/js/wp-embed.min.js
/* ]]> */
</script>
https://i0.wp.com/www.fukuoka-now.com/wp-content/uploads/2013/03/dodesho-illo.png?fit=578%2C825&ssl=1578825Like most countries, Japan is filled to bursting point with brands, but here their reign is enforced with a unique and often unsettling vigor. They scream at us from billboards, interrupt the TV programs they sponsor, and fill vending machines with more varieties (I use the word lightly) of coffee than even the most exhausted salaryman could want or need. by Jesse Kirkwood