1.0Fukuoka Nowhttps://www.fukuoka-now.comNickhttps://www.fukuoka-now.com/author/nick/Kumamon Rakes in the Yen! | Fukuoka Nowrich600338<blockquote class="wp-embedded-content" data-secret="VBxvSU4IBo"><a href="https://www.fukuoka-now.com/en/news/kumamon-rakes-in-the-yen/">Kumamon Rakes in the Yen!</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.fukuoka-now.com/en/news/kumamon-rakes-in-the-yen/embed/#?secret=VBxvSU4IBo" width="600" height="338" title="“Kumamon Rakes in the Yen!” — Fukuoka Now" data-secret="VBxvSU4IBo" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://i0.wp.com/www.fukuoka-now.com/wp-content/uploads/2013/02/Screen-Shot-2013-02-22-at-8.43.11-AM.png?fit=518%2C568&ssl=1518568On Feb. 20 Kumamoto Prefecture announced that estimated sales of products bearing the likeness of its local mascot, Kumamon, reached ¥29.36 billion in 2012, a more than elevenfold jump over the previous year’s mark. The announcement also made note of a deal for karaoke giant Daiichi Kosan to begin offering the Kumamon taiso (calisthenics) song in March. Sales were tallied by adding all of the figures reported by licensed vendors, with 1,172 of companies 2,112 responding. Sales of food items jumped sixteenfold to ¥24.6 billion, while merchandise sales climbed by a factor of six to ¥2.6 billion.