{"id":156411,"date":"2023-08-31T10:44:29","date_gmt":"2023-08-31T01:44:29","guid":{"rendered":"https:\/\/www.fukuoka-now.com\/?post_type=news&#038;p=156411&#038;lang=en"},"modified":"2023-08-31T10:44:29","modified_gmt":"2023-08-31T01:44:29","slug":"shochu-sales-hit-record-low-in-2022","status":"publish","type":"news","link":"https:\/\/www.fukuoka-now.com\/en\/news\/shochu-sales-hit-record-low-in-2022\/","title":{"rendered":"Shochu Sales Hit Record Low in 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Fukuoka branch of Teikoku Databank reported that the 2022 sales of the top 50 shochu and awamori makers hit a record low of 222.7 billion yen, down 7.8% from the previous year. This decline is attributed to reduced restaurant demand due to COVID-19 and difficulty in adapting to younger consumers&#8217; evolving alcohol preferences. Kirishima Shuzo led the list for the 11th year, followed by Sanwa Shurui. Sanwa Shurui&#8217;s accounting practices also impacted the sales downturn. Among the 36 companies that disclosed net profits, six were in the red, making up 16.7% of the total\u2014a notable increase from the previous survey. Although companies are attempting innovation, such as fruit liqueurs and low-alcohol drinks, the industry outlook remains bleak with expectations of continued sales decline. <\/span><b>Source:<\/b> <a href=\"https:\/\/www.nikkei.com\/article\/DGXZQOJC247OK0U3A820C2000000\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Nikkei<\/span><\/a><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-156408\" src=\"https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2023\/08\/fnn_shochu-factory_2015_WEB.jpg?resize=1400%2C932&#038;ssl=1\" alt=\"Shochu Sales Hit Record Low in 2022\" width=\"1400\" height=\"932\" srcset=\"https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2023\/08\/fnn_shochu-factory_2015_WEB.jpg?w=1400&amp;ssl=1 1400w, https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2023\/08\/fnn_shochu-factory_2015_WEB.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2023\/08\/fnn_shochu-factory_2015_WEB.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2023\/08\/fnn_shochu-factory_2015_WEB.jpg?resize=768%2C511&amp;ssl=1 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Stay informed with the latest Fukuoka &amp; Kyushu news and events in English. Sign up for our <\/span><a href=\"https:\/\/www.fukuoka-now.com\/en\/mailmagazine\/\"><span style=\"font-weight: 400;\">free weekly newsletter <\/span><\/a><span style=\"font-weight: 400;\">today and never miss a beat. Opt out anytime, your privacy is our priority. Get the inside scoop with <\/span><a href=\"https:\/\/www.fukuoka-now.com\/en\/mailmagazine\/\"><span style=\"font-weight: 400;\">The Now<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Summaries based on public content, errors may occur during translation. Images credited independently. Send feedback using <\/span><a href=\"https:\/\/www.fukuoka-now.com\/en\/contact\/\"><span style=\"font-weight: 400;\">this <\/span><b>form<\/b><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Fukuoka branch of Teikoku Databank reported that the 2022 sales of the top 50 shochu and awamori makers hit a record low of 222.7 billion yen, down 7.8% from&#8230;<\/p>\n","protected":false},"author":29305,"featured_media":156409,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-156411","news","type-news","status-publish","has-post-thumbnail","hentry","location-kyushu","news-category-business","en-US"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/news\/156411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/users\/29305"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/comments?post=156411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/media\/156409"}],"wp:attachment":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/media?parent=156411"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/tags?post=156411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}