{"id":72492,"date":"2016-03-09T11:38:46","date_gmt":"2016-03-09T02:38:46","guid":{"rendered":"http:\/\/www.fukuoka-now.com\/?post_type=news&#038;p=71121"},"modified":"2016-04-01T01:30:33","modified_gmt":"2016-03-31T16:30:33","slug":"fukuya-sell-canned-mentaiko","status":"publish","type":"news","link":"https:\/\/www.fukuoka-now.com\/en\/news\/fukuya-sell-canned-mentaiko\/","title":{"rendered":"Fukuya to Sell Canned Mentaiko"},"content":{"rendered":"<p>On Feb. 29, Fukuoka-based Fukuya announced sales of canned <em>mentaiko<\/em> from Mar. 2. The <em>mentaiko<\/em> is combined with cottonseed oil and then heated, and it has a shelf life of two years at room temperature. This canned <em>mentaiko<\/em> has been in development for around 30 years, due to difficulties in keeping the characteristic \u201cchewy feel\u201d of <em>mentaiko<\/em> when stored over long periods of time. The problem was only solved by the use of high-quality <em>mentaiko<\/em> and careful experimentation with oil ratios. The company aims to sell 150,000 cans (approximately \u00a5100 million sales) in their first year, at \u00a5756 per can (85g) (incl. tax). At a presentation in Fukuoka City, president of Fukuya Mastaka Kawahara confidently proclaimed, \u201cThis can now be considered a substitute for real <em>mentaiko<\/em>.\u201d <\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2016\/03\/fukuya.jpg?resize=477%2C428\" alt=\"fukuya\" width=\"477\" height=\"428\" class=\"alignnone size-full wp-image-71122\" srcset=\"https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2016\/03\/fukuya.jpg?w=477&amp;ssl=1 477w, https:\/\/i0.wp.com\/www.fukuoka-now.com\/wp-content\/uploads\/2016\/03\/fukuya.jpg?resize=300%2C269&amp;ssl=1 300w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Feb. 29, Fukuoka-based Fukuya announced sales of canned <em>mentaiko<\/em> from Mar. 2. The <em>mentaiko<\/em> is combined with cottonseed oil and then heated, and it has a shelf life of&#8230;<\/p>\n","protected":false},"author":26469,"featured_media":71122,"comment_status":"open","ping_status":"closed","template":"","tags":[],"class_list":["post-72492","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-business","en-US"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/news\/72492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/users\/26469"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/comments?post=72492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/media\/71122"}],"wp:attachment":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/media?parent=72492"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/tags?post=72492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}