{"id":82147,"date":"2013-01-18T11:21:44","date_gmt":"2013-01-18T02:21:44","guid":{"rendered":"http:\/\/fukuoka-now.com\/?post_type=news&p=32287"},"modified":"2016-04-01T03:01:40","modified_gmt":"2016-03-31T18:01:40","slug":"mcdonalds-tests-burger-prices-in-kyushu","status":"publish","type":"news","link":"https:\/\/www.fukuoka-now.com\/en\/news\/mcdonalds-tests-burger-prices-in-kyushu\/","title":{"rendered":"McDonald’s Tests Burger Prices in Kyushu"},"content":{"rendered":"

On Jan. 16 it was discovered that McDonald\u2019s Japan raised the price of its iconic hamburger from \u00a5100 to \u00a5120 at 145 outlets in and around Kyushu. Amid a prolonged slump, the burger chain is offering some of its products at higher prices on a trial basis to determine the impact on sales. The trial period and plans for expansion to other stores remain undecided. The price increases took effect at all stores in Fukuoka and Saga and some stores in Yamaguchi, Kumamoto and Oita on Jan. 11. Aside from the hamburger, prices for a small McShake and Juicy Shaka Shaka Chicken both rose from \u00a5100 to 120, and a cheeseburger now costs \u00a5150 instead of \u00a5120. Meanwhile, McDonald\u2019s reduced the price of a small French fries from \u00a5210 to \u00a5150 and left the prices of its Value Meals untouched. The company had been using the pricing power of its \u00a5100 menu items to drive sales, but due to the reduced use of promotional discounts, same-store sales in Dec. 2012 fell 8.6% year-on-year, making it the ninth straight month that sales lagged behind last year\u2019s figures. Source: Nishinippon Shimbun <\/p>\n

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On Jan. 16 it was discovered that McDonald\u2019s Japan raised the price of its iconic hamburger from \u00a5100 to \u00a5120 at 145 outlets in and around Kyushu. Amid a prolonged slump, the burger chain is offering some of its products at higher prices on a trial basis to determine the impact on sales. The trial period and plans for expansion to other stores remain undecided. The price increases took effect at all stores in Fukuoka and Saga and some stores in Yamaguchi, Kumamoto and Oita on Jan. 11. Aside from the hamburger, prices for a small McShake and Juicy Shaka Shaka Chicken both rose from \u00a5100 to 120, and a cheeseburger now costs \u00a5150 instead of \u00a5120. Meanwhile, McDonald\u2019s reduced the price of a small French fries from \u00a5210 to \u00a5150 and left the prices of its Value Meals untouched. The company had been using the pricing power of its \u00a5100 menu items to drive sales, but due to the reduced use of promotional discounts, same-store sales in Dec. 2012 fell 8.6% year-on-year, making it the ninth straight month that sales lagged behind last year\u2019s figures. Source: Nishinippon Shimbun<\/p>\n","protected":false},"author":6391,"featured_media":32288,"comment_status":"open","ping_status":"open","template":"","tags":[],"class_list":["post-82147","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-business","en-US"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/news\/82147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/users\/6391"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/comments?post=82147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/media\/32288"}],"wp:attachment":[{"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/media?parent=82147"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fukuoka-now.com\/wp-json\/wp\/v2\/tags?post=82147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}