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Fukuoka Hatsu-uri and Fukubukuro Guide 2024

Fukuoka’s New Year Fiesta: Exploring Hatsu-uri and the Excitement of Fukubukuro
The concept of ‘Hatsu-uri,’ translating to ‘first sale,’ is an integral part of Japan’s array of ‘firsts’ to celebrate the new year. This tradition sits alongside others like ‘hatsumode,’ the initial shrine visit of the year, and ‘hatsuhinode,’ witnessing the year’s first sunrise. Hatsu-uri is a much-anticipated event, particularly popular among women. It’s akin to a more subdued version of Black Friday, with stores across Japan offering astounding discounts on a wide range of items, attracting throngs of enthusiastic shoppers. Scenes of people queuing up early outside stores, eagerly waiting to snag popular items, add to the festive atmosphere. The anticipation and wait are all part of the excitement!

The start of the year is marked by the glamorous opening of department stores, symbolizing a fresh beginning. Recently, adapting to changes brought about by the pandemic and evolving work styles, most department stores now open on January 2, while shopping centers commence their operations right on New Year’s Day.

A highlight of the hatsu-uri is the sale of ‘fukubukuro,’ or ‘good fortune bags,’ a tradition believed to originate from the Meiji era and inspired by the bag carried by Daikokuten, one of the seven gods of happiness. The allure of these bags lies in their mystery – contents are typically undisclosed, adding to the thrill of the purchase. These bags often contain an eclectic mix of items from the previous year’s inventory, ranging from clothing and cosmetics to electronics. Imagine the excitement of acquiring an entire mystery wardrobe for the price of a single item in the bag!

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

Fukuoka Now provides an invaluable guide to New Year’s sales and fukubukuro, detailing where to find the best deals in the city. Our guide includes sale dates at major shopping destinations, along with campaign and product information. While we offer a sneak peek into what might be inside the fukubukuro, we recommend visiting the official websites of the stores for the most current information. With such a plethora of deals, shopping during the New Year’s sales is an exhilarating experience!

Hakata Area *() – Date of Hatsuuri (first sale)
• JR Hakata City (Jan. 2)
• Hakata Hankyu (Jan. 2)
• Ming (Jan. 2)
• Hakata Marui (Jan. 2)
• Kitte Hakata (Jan. 2)
• Canal City Hakata (Jan. 1)
• Hakata Riverain Mall (Jan. 2)
• LaLaport Fukuoka (Jan. 1)
• Youme Town Hakata (Jan. 1)

Tenjin Area
• Tenjin Chikagai (Jan. 2)
• Mina Tenjin (Jan. 2)
• Tenjin Loft (Jan. 2)
• Iwataya, Mitsukoshi (Jan. 2)
• Solaria Plaza (Jan. 2)
• Fukuoka Parco (Jan. 2)
• Vioro (Jan. 2)
• Daimaru Fukuoka Tenjin (Jan. 2)
• BiVi Fukuoka (Jan. 2)

Momochi Area
• Praliva (Jan. 2)
• Mark Is Fukuoka Momochi (Jan. 1)

Nishi-ku, Fukuoka City Area
• Marinoa City Fukuoka (Jan. 1)

Hakata Area

JR Hakata City, AMU Plaza and AMU Est

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
https://www.jrhakatacity.com/2024winterbargain/
• Year-end: 12/31 (Sun.) 10:00~18:00
• Hatsuuri: 1/2 (Tue.) 9:00~20:00
• Fukubukuro: available
• Sale period: 1/2 (Tue.) ~1/8 (Mon.,hol.) *final bargain ends 1/31 (Wed.)
• Discount rate: varies by shop / section
• Memo: In addition to lucky bags and bargains, the store hosts events such as a New Year’s comedy stage from January 2nd to 3rd.

Hakata Hankyu

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
http://www.hankyu-dept.co.jp/hakata/fl/english/
• Year-end: 12/31 (Sun.) 10:00~18:00 (B1F: 9:30~)
• Hatsuuri: 1/2 (Tue.) 9:00~20:00
• Fukubukuro: available (Hakata Hankyu’s Fukubukuro 2024 special website)
• Sale period: 1/2 (Tue.) ~1/16 (Tue.)
• Discount rate: varies by shop / section
• Memo: Brands offer lucky bags featuring fashion and food, along with specially curated lucky bags filled with ‘dreams’ to express gratitude. During the clearance sale, customers can find autumn and winter items suited to their tastes at great discounts!

Ming

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
https://ming.or.jp/
• Year-end: 12/31 (Sun.) 9:00~19:00
• Hatsuuri: 1/2 (Tue.) 9:00~21:00
• Fukubukuro available
• Sale period: 1/2 (Tue.) ~ *varies by shop / section
• Discount rate: varies by shop / section

Hakata Marui

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1~7F 9-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
https://www.0101.co.jp/090/
• Year-end: 12/31 (Sun.) 10:00~21:00
• Hatsuuri: 1/2 (Tue.) 10:00~21:00
• Fukubukuro: available
• Sale period: 12/26 (Tue.) ~ 1/31 (Wed.)
• Discount rate: varies by shop / section

Kitte Hakata

9-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
https://hakata.jp-kitte.jp/
• Year-end: 12/31 (Sun.) 10:00~21:00 (9~10F Restaurant floor 11:00~, some stores on B1F open from 7:00)
• Hatsuuri: 1/2 (Tue.) 10:00~21:00 (9~10F Restaurant floor 11:00~23:00, some stores on B1F open from 7:00~24:00)

Canal City Hakata

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1-2 Sumiyoshi, Hakata-ku, Fukuoka
https://canalcity.co.jp/english
• Year-end: 12/31 (Sun.) 10:00~19:00 (restaurant floor: 11:00~21:00)
• Hatsuuri: 1/1 (Mon., hol.) 10:00~21:00 (restaurant floor: 11:00~23:00)
• Fukubukuro: available
• Sale period: 1/1 (Mon., hol.) ~1/8 (Mon., hol.)
• Discount rate: up to 70% off
• Memo: The Canal Bargain starts at 10 a.m. on January 1st! Over 40 stores in the building are offering price reductions! Live comedy and music performances will be held at the B1F fountain front stage. Visit Canal City Hakata for the New Year!

Hakata Riverain Mall by Takashimaya

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

3-1 Shimokawabatamachi, Hakata-ku, Fukuoka
http://www.hakata-riverainmall.jp
• Year-end: 12/30 (Sat.) 10:00~19:00
• Hatsuuri: 1/2 (Tue.) 10:00~
• Fukubukuro: available
• Sale period: 1/2 (Tue.) ~ 1/14 (Sun.) *varies by shop / section
• Discount rate: 60%~10% off
• Memo: There’s an opportunity to purchase high-quality living essentials like furniture and interior accessories at discounted prices. On January 2nd and 3rd, as part of a New Year’s promotion, a limited number of ‘New Year Scratch’ cards will be available, offering the chance to win shopping vouchers worth up to ¥10,000 at Hakata Riverain Mall.

LaLaport Fukuoka

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

6-23-1 Naka, Hakata-ku, Fukuoka
https://mitsui-shopping-park.com/lalaport/fukuoka/
• Year-end: 12/31 (Sun.) 10:00~19:00 (restaurant, food court: 11:00~)
• Hatsuuri: 1/1 (Mon., hol.) 10:00~20:00 (restaurant, food court: 11:00~)
• Fukubukuro: available
• Sale period: 1/1 (Mon., hol.) ~ 1/8 (Mon., hol.)
• Discount rate: up to 70% off
• Memo: The store opens from 10 a.m. on New Year’s Day, welcoming visitors. Presenting a passport at the 1F Information Center will grant visitors coupons usable at selected stores within the premises.

Youme Town Hakata

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1-1-1 Higashihama, Higashi-ku, Fukuoka
https://www.izumi.jp/tenpo/hakata/info
• Year-end: 12/31 (Sun.) 9:00~20:00 *only the food section closes at 21:00
• Hatsuuri: 1/1 (Mon., hol.) 9:00~21:00 *only specialty stores closes at 20:00
• Fukubukuro: available
• Sale period: 1/1 (Mon., hol.) ~ 1/3 (Wed.)
• Discount rate: varies by shop / section
• Memo: A wide range of discounted products and lucky bags are available, eagerly awaiting customers’ arrival. Visitors are invited to come to the store which offers a comprehensive selection of items related to clothing, food, and living essentials.

Tenjin Area

Tenjin Chikagai

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1,2,3 Underground, 2 Tenjin, Chuo-ku, Fukuoka
http://www.tenchika.com/
• Year-end: 12/31 (Sun.) 10:00~17:00 *varies by shop / section
• Hatsuuri: 1/2 (Tue.) 9:00~
• Fukubukuro: available
• Sale period: 1/2 (Tue.) ~ 1/31 (Wed.)
• Discount rate: varies by shop / section

Mina Tenjin

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

4-3-8 Tenjin, Chuo-ku, Fukuoka
https://www.mina-tenjin.com/
• Year-end: 12/31 (Sun.) 10:00~18:00
• Hatsuuri: 1/2 (Tue.) 10:00~
• Fukubukuro: available *some stores only
• Sale period: varies by shop / section
• Discount rate: varies by shop / section
• Memo: “Happy New Mina!” The store opens at 10:00 a.m. on January 2nd for the first sale of the year. A New Year hospitality event will be held until January 3rd, and they look forward to welcoming all visitors.

Tenjin Loft

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

4F Mina Tenjin 4-3-8 Tenjin, Chuo-ku, Fukuoka
https://www.loft.co.jp/shop_list/detail.php?shop_id=29
• Year-end: 12/31 (Sun.) 10:00~18:00
• Hatsuuri: 1/2 (Tue.) 10:00~20:00
• Fukubukuro: available
• Sale period: 12/26 (Tue.) ~ 1/8 (Mon., hol.)
• Discount rate: varies depending on product
• Memo: The biannual Loft Yellow Bazaar is here! It’s a chance to get a wide variety of products, including winter season items that are still in demand, at great deals!

Iwataya Main Store, Fukuoka Mitsukoshi

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

Iwataya Main Store
2-5-35 Tenjin, Chuo-ku, Fukuoka
http://www.iwataya-mitsukoshi.mistore.jp/iwataya.html
• Year-end: 12/31 (Sun.) 10:00~18:00 (grocery floor: open at 9:30)
• Hatsuuri: 1/2 (Tue.) 10:00~20:00
• Fukubukuro: available
• Sale period: 1/2 (Tue.) ~

Fukuoka Mitsukoshi
2-1-1 Tenjin, Chuo-ku, Fukuoka
http://www.m.iwataya-mitsukoshi.co.jp
• Year-end: 12/31 (Sun.) 10:00~18:00 (grocery floor: open at 9:30)
• Hatsuuri: 1/2 (Tue.) 10:00~20:00
• Fukubukuro: available
• Sale period: 1/2 (Tue.) ~

Solaria Plaza

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

2-2-43 Tenjin, Chuo-ku, Fukuoka
https://www.solariaplaza.com/news/solarianews.html
• Year-end: 12/31 (Sun.) Fashion & shops 10:00~17:00, restaurants 11:00~17:00
• Hatsuuri: 1/2 (Tue.) Fashion & shops 9:00~20:00, restaurants 10:00~22:00
• Fukubukuro: available
• Sale period: 1/2 (Tue.) ~ 1/31 (Wed.)
• Discount rate: up to 70% off *varies by shop / section
• Memo: Each store is offering attractive sales and fairs!

Fukuoka Parco

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

2-11-1 Tenjin, Chuo-ku, Fukuoka
https://fukuoka.parco.jp/
• Year-end: 12/31 (Sun.) 10:00~18:00
• Hatsuuri: 1/2 (Tue.) 9:00~20:00
• Fukubukuro available *varies by shop / section
• Sale period: 1/2 (Tue.) ~ 1/14 (Sun.)
• Discount rate: varies by shop / section
• Memo: The “Grand Bazaar,” starting from the first sale, features a collaboration with actor Matsudaira Ken, known as “Matsuken.” There are special events, including a gift campaign with visuals from the commercial featuring many Matsukens and a special event during the Grand Bazaar period where visitors can experience the “Matsuken AR Parade,” where Matsuken floats in the air, as seen in the commercial.

Vioro

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

2-10-3 Tenjin, Chuo-ku, Fukuoka
http://vioro.jp/
• Year-end: 12/31 (Sun.) 10:00~18:00
• Hatsuuri: 1/2 (Tue.) 9:00~20:00 *varies by shop / section
• Fukubukuro: available *varies by shop / section
• Sale period: 1/2 (Tue.) ~ 1/31 (Wed.)
• Discount rate: varies by shop / section
• Memo: There are 21 Tax Free shops in the facility. Customers who present their passport at the Information Counter and spend over ¥10,000 (excluding tax) will receive a shopping ticket worth ¥500.

Daimaru Fukuoka Tenjin

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

1-4-1 Tenjin, Chuo-ku, Fukuoka
https://www.daimaru.co.jp/fukuoka/
• Year-end: 12/31 (Sun.) 10:00~18:00 (food floor 9:30~ / Elgara 5&6F, restaurant floor 11:00~)
• Hatsuuri: 1/2 (Tue.) 9:00~19:00 (restaurant floor: 10:30~20:00
• Fukubukuro: available
• Sale period: 1/2 (Tue.)
• Discount rate: up to 50% off *varies by shop / section

BiVi Fukuoka

4-1-36 Watanabe-dori, Chuo-ku, Fukuoka
https://www.e-bivi.com/fukuoka/
• Year-end: 12/30 (Sat.) 10:00~20:00
• Hatsuuri: 1/2 (Tue.) 10:00~20:00
• Fukubukuro: available *only some stores
• Sale period: 1/2 (Tue.) ~ 1/28 (Sun.)
• Discount rate: varies by shop / section
• Memo: Located along Watanabe-dori in Tenjin, this shopping mall gathers famous furniture, interior, and miscellaneous goods from Japan and around the world. It offers a selection of high-quality furniture that enhances lifestyles and living spaces, making ‘home’ even more enjoyable.

Momochi Area

Praliva

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

4-1-1 Nishijin, Sawara-ku, Fukuoka
https://praliva.jp/
• Year-end: 12/31 (Sun.) 10:00~18:00
• Hatsuuri: 1/2 (Tue.) 10:00~20:00 *only the B2F supermarket will be open from 10:00~20:00 on 1/1 (Mon., hol.).
• Fukubukuro: available
• Sale period: 1/2 (Tue.) ~ 1/15 (Mon.)
• Discount rate: up to 50% off
• Memo: A New Year’s first sale is being held by all 21 stores! They have prepared a multitude of lucky bags, including those from Kaldi Coffee Farm and Plat Incube. These are limited in quantity at each store, so don’t miss out!

Mark Is Fukuoka Momochi

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

2-2-1 Jigyohama, Chuo-ku, Fukuoka
https://www.mec-markis.jp/fukuoka-momochi/
• Year-end: 12/31 (Sun.) 10:00~18:00
• Hatsuuri: 1/1 (Mon., hol.) 10:00~18:00
• Fukubukuro: available
• Sale period: 1/1 (Mon., hol.) ~ 1/31 (Wed.)
• Discount rate: up to 70% off

Nishi-ku, Fukuoka Area

Marinoa City Fukuoka

Hatsuuri, Fukubukuro Guide, 福岡初売り・福袋ガイド

2-12-30 Odo, Nishi-ku, Fukuoka
http://www.marinoacity.com/
• Year-end: 12/31 (Sun.) 10:00~19:00 (restaurant floor: 11:00~19:00)
• Hatsuuri: 1/1 (Mon, hol.) 9:30~20:00 (restaurant floor: 11:00~21:00)
• Fukubukuro available
• Sale period: 1/1 (Mon., hol.) ~ 1/3 (Wed.)
• Discount rate: up to 80% off
• Memo: The New Year’s first sale, with discounts of up to 80% off, is available in about 110 stores, and lucky bags are on sale in about 70 stores! There are plenty of contents and events for children. At Marinoa City Fukuoka, families can enjoy not only shopping but also dining and events all day long during the New Year.

NOTE: The information presented here was gathered and summarized by the Fukuoka Now staff. While we have done our best to check for accuracy, there might be errors and details may have changed. If you notice any errors or changes, please contact us. This report was updated in Dec. 2023.

Category
Seasonal Guide
Shopping
Fukuoka City
Published: Dec 22, 2023 / Last Updated: Dec 27, 2023

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