Starting from today (May 15), for a limited time only, select Starbucks around Japan will be host to a new nostalgic promotion celebrating the change of eras from Heisei to Reiwa. Starbucks in Media Mall Tenjin and the Starbucks nearby Dazaifu Tenmangu, as well as 18 other cafes around the country, will feature new lovingly crafted signage outside their stores reminiscent of Japan’s old coffee house culture. Starbucks Japan CEO Takafumi Minaguchi said that this promotion was a way to celebrate what was to come, while giving a nod to the achievements of the past amidst the retro craze storming through Japan’s young – all whilst giving everything the Starbucks spin of course. Accompanying these new adverts will also be a few new specialty menu items in stores nation-wide, all crafted to convey that nostalgic feeling. On offer will be the purin a la mode frappuccino, a frappuccino flavored with creme de caramel syrup and a mixed fruit jelly consisting of mango, apple and strawberry – all topped with a good measure of whipped cream and a glacé cherry. Coffee jelly cake, egg and ham toasted sandwiches, cold brew flavored with lime (mizudashi coffee) as well as a plethora of other delights will be on offer. These items will be available only until June 18, so make sure you don’t miss out on your caffeinated fix! Source: Starbucks Japan, 5/8/2019
Menu: Purin a la mode (tall) ¥620, mizudashi coffee (tall) ¥450, winner coffee (tall) ¥330, coffee jelly cake ¥440, egg and ham toasted sandwich ¥380
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