Now Reports

Fukuoka Hatsu-uri and Fukubukuro Guide 2021

Hatsu-uri literally means “first sale”, and is one of many Japanese ‘first-of-the-year’ traditions, which range from hatsumode, the first shrine visit of the year, to hatsuhinode, the first sunrise of the year. Hatsu-uri is just as eagerly anticipated – especially by many women! Like a less aggressive Black Friday, shops all around Japan put everything on sale – some items at jaw-dropping prices. Swarms of eager bargain-hunters crowd shopping malls and department stores, and it’s common to see long queues of people waiting outside before the stores have opened to try and get their hands on popular items, but the wait is half the fun!

Note: due to the spread of the new coronavirus, details may change suddenly. Please check the organizer’s official online site before making plans or heading out.


Source: photoAC

As part of the hatsu-uri tradition, fukubukuro – so-called “good fortune bags” – can be purchased from most shops. This custom is said to date back to the Meiji era, and has its origin in the bag that Daikokuten (one of the seven gods of happiness) carries on his back. The contents of these bags are usually unannounced and unknown to the shoppers. Not knowing what might be in the bags is part of the thrill! The bags are often packed with items from the previous year’s stock and could include clothing, makeup items, electrical goods, and so on. If you’re still not convinced, imagine getting a brand new mystery wardrobe for the price of one item in the bag. Recently, department stores have been selling luxury fukubukuro filled with products worth millions of yen. Stores and brands are putting together new types of fukubukuro all the time, so there’s a huge range to choose from!

Fukuoka Now’s guide to New Year’s sales and fukubukuro provides you with information about the best places to find good bargains around the city. Find out the dates of the New Year sales taking place at major shopping facilities as well as information about the campaigns and products available. Our list of stores selling fukubukuro provides a little insight into what you can expect to find inside the bags, but be sure to check the official website of each facility for the latest news and updates. With so many great deals, shopping during the New Year sales will surely be a lot of fun!

A few tips for getting your desired fukubukuro:
• Find out if you need a maeuriken (advance ticket) to enter your favorite shop. Some shops have this system, some don’t.
• Get to the shop before it opens! There’s usually a line leading to popular stores, with a shop assistant holding a sign directing you to the end of the line. (In previous years, people have waited from midnight outside popular stores like Apple and Yodobashi Camera.)
• Listen for announcements by staff members relating to your fukubukuro.
• After you have purchased your fukubukuro, if there are items that you don’t fancy, stick around the shop to see if there are any fellow fukubukuro buyers who are willing to swap some of the contents.

Iwataya Main Store


2-5-35 Tenjin, Chuo-ku, Fukuoka
http://www.iwataya-mitsukoshi.mistore.jp/iwataya.html
• Hatsuuri:1/2 (Sat.) 9:00~
• Fukubukuro available
• Sale period: 1/2 (Sat.) ~

Fukuoka Mitsukoshi


2-1-1 Tenjin, Chuo-ku, Fukuoka
http://www.m.iwataya-mitsukoshi.co.jp
• Hatsuuri:1/2 (Sat.) 9:00~
• Fukubukuro available
• Sale period: 1/2 (Sat.) ~

Hakata Hankyu


1-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
http://www.hankyu-dept.co.jp/hakata/fl/english/
• Hatsuuri: 1/1 (Fri., hol.) 9:00~18:00

Hakata Marui

9-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
https://www.0101.co.jp/090/
• Hatsuuri: 1/1 (Fri., hol.) 9:30~21:00
• Fukubukuro available
• Sale period: 1/1 (Fri., hol)~
• Discount rate: up to 50% off

JR Hakata City, AMU Plaza and AMU EST

1-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
http://www.jrhakatacity.com/
• Hatsuuri: 1/1 (Fri., hol.) 9:00~
• Fukubukuro: reservation required (reservations are being accepted at Tel or eachs shop until 12/25)

Hakata Ming


1-1 Hakataeki-chuogai, Hakata-ku, Fukuoka
http://www.ming.or.jp/
• Hatsuuri: 1/1 (Fri., hol.) 9:30~
• Fukubukuro available
• Sale period: Varies by shop / section
• Discount rate: Varies by shop / section

Canal City Hakata

1-2 Sumiyoshi, Hakata-ku, Fukuoka
https://canalcity.co.jp/english
• Hatsuuri: 1/1 (Fri., hol.) 9:00~
• Fukubukuro available
• Sale period: 2020/12/26 (Sat.) ~ 2021/1/11 (Mon., hol.) *varies by shop / section
• Discount rate: up to 50% off

Hakata Riverain Mall by Takashimaya


3-1 Shimokawabatamachi, Hakata-ku, Fukuoka
http://www.hakata-riverainmall.jp
• Hatsuuri: 1/2 (Sat.) 10:30~
• Fukubukuro available
• Sale period: 1/2 (Sat.) ~ 1/31 (Sun.) *varies by shop / section
• Discount rate: 10%~70% off *varies by shop / section

Solaria Plaza


2-2-43 Tenjin, Chuo-ku, Fukuoka
http://www.solariaplaza.com/
• Hatsuuri: 1/2 (Sat.)
• Fukubukuro available
• Sale period: 1/2 (Sat.) ~ 1/31 (Sun.)
• Discount rate: 10%~70% off

Loft


1~6F Tenjin Loft Building, 4-9-25 Watanabedori, Chuo-ku, Fukuoka
https://www.loft.co.jp/shop_list/detail.php?shop_id=29
• Hatsuuri: 1/1 (Fri., hol.) 10:00~
• Fukubukuro available
• Sale period: 2020/12/26 (Sat.) ~ 2021/1/11 (Mon., hol.)

Mina Tenjin


4-3-8 Tenjin, Chuo-ku, Fukuoka
http://www.mina-tenjin.com
• Hatsuuri: 1/2 (Sat.) 10:00~
• Fukubukuro available
• Sale period: 1/2 (Sat.) ~ 1/31 (Sun.)
• Discount rate: up to 80% off

Marinoa City Fukuoka

2-12-30 Odo, Nishi-ku, Fukuoka
http://www.marinoacity.com/
• Hatsuuri: 1/1 (Fri., hol.) 9:30~20:00
• Fukubukuro available
• Sale period: 1/1 (Fri., hol.) ~ 1/5 (Tue)
• Discount rate: up to 85% off

Daimaru Fukuoka Tenjin

1-4-1 Tenjin, Chuo-ku, Fukuoka
https://www.daimaru.co.jp/fukuoka/
• Hatsuuri: 1/2 (Sat.)
• Sale period: 2020/12/16 (Wed.)~ *varies by shop / section

IMS

1-7-11 Tenjin, Chuo-ku, Fukuoka
http://ims-tenjin.jp/
• Hatsuuri: 1/2 (Sat.) 9:00~19:00
• Fukubukuro available
• Sale period: 1/2 (Sat.)~
• Discount rate: up to 70% off

Fukuoka Parco

2-11-1 Tenjin, Chuo-ku, Fukuoka
https://fukuoka.parco.jp/
• Hatsuuri: 1/2 (Sat.) 9:00~20:30
• Fukubukuro available
• Sale period: 1/2 (Sat.) ~ 1/17 (Sun.)

NOTE: The situation regarding the spread of the COVID-19 virus changes daily. Please follow local authorities’ advice by practicing social distancing, wearing masks, and following other recommended guidelines. By sharing information about events and places to go, Fukuoka Now is NOT encouraging unsafe practices. Practice safe behavior for yourself and others.

NOTE: The information presented here was gathered and summarized by the Fukuoka Now staff. While we have done our best to check for accuracy, there might be errors and details may have changed. If you notice any errors or changes, please contact us. This report was updated in Dec. 2020.

Category
Guides
Shopping
Fukuoka City
Published: Dec 18, 2020 / Last Updated: Dec 25, 2020

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