Bottles of Beniotome featuring a manga illustration on its label are selling well. Beniotome Shuzo Co., Ltd, a traditional shochu distillery in Kurume City, first shipped out its eye-catching bottles of sesame shochu in May. Collaborating with manga artist Hisashi Eguchi, the label was designed to attract the attention of young people who are not familiar with shochu. Since its debut in shops, sales have tripled compared to the same period of 2018. Source: Beniotome 6/18/2019
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