Sales of Fukuoka’s premium “Hakata Wagyu” began on October 15 at the Fukuoka Airport international terminal, targeting travelers from Singapore. Following Singapore’s eased import rules for small quantities of Japanese beef, the prefecture-backed initiative offers frozen steaks and hamburgers priced between ¥1,000 and ¥2,500. Packaged with special cooling materials for long flights, the beef’s tender, rich flavor has already gained popularity across Southeast Asia. Source: Fukuoka Prefecture

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