Fukuoka’s signature nama-donut brand “I’m donut?” will launch its first international location in New York City’s Times Square on April 22, 2025. Operated by peace put Co., Ltd., led by Fukuoka-based chef Ryota Hirako, the new shop—strategically located at Broadway and 45th Street—marks a major milestone in the company’s global expansion plans.
The Times Square location will offer 15 types of donuts, including nine items exclusive to the New York market. In addition to the brand’s signature fluffy nama-donuts, the menu will introduce uniquely Japanese flavors such as “Sake Cream,” “Matcha Cream,” and “Chicken Ginger Teriyaki.” Vegan-friendly options and a local-inspired PB&J flavor have also been developed in response to U.S. dietary trends.
The store design reflects traditional Japanese aesthetics, incorporating elements of wabi-sabi to create a calm, immersive environment amidst the bustle of Times Square. The space features a large natural stone counter sourced from New York State and a prominent “I’m donut?” sign. A fully open kitchen allows customers to watch the donut-making process from start to finish, adding an element of entertainment aligned with its high-profile location.
Art director Yuni Yoshida has created four original visual artworks for the Times Square store, using real ingredients like donuts, sausages, and cream to symbolize the brand’s commitment to creative innovation. These visuals also appear on exclusive merchandise available only at the New York location.
To commemorate the overseas launch, two limited-time donuts—”Meccha NY” and “Strawberry Nama Jam with Peanut Butter Cream”—will also be sold at the Shibuya and Tenjin branches starting April 15.
CEO Hirako stated that this expansion reflects his long-held vision to bring Japan’s unique nama-donut culture to a global stage, starting with what he sees as the heartland of donuts: the U.S. The brand began in Tokyo’s Nakameguro with the goal of establishing nama-donuts as a lasting part of food culture rather than a passing trend. The Times Square store represents a key test in that broader strategy.
“I’m donut?” plans to continue introducing its handmade donuts to new markets around the world. Source: I’m donut?
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