JR West is joining forces with the five prefectures of Nagasaki, Kumamoto, Oita, Miyazaki and Kagoshima on a travel campaign called Remember Kyushu. Set to start on Apr. 1, the campaign’s aim is to attract retirees who visited the island for honeymoons and school trips back for a second visit. A dedicated magazine for the campaign, 5 Prefecture Passport, showcases a wide variety of attractions unique to Kyushu. Tourism federation staff in each prefecture will act as “Memory Advisors” to help guests locate nostalgic sights and services. JR Kyushu and the Kyushu Tourism Promotion Organization will cooperate with the campaign. Western and southern Kyushu were popular destinations for honeymooners and school trip groups in the 1970s. JR West says it recognizes the “importance of the senior market in rejuvenating local economies” and hopes to “create demand for ‘nostalgic Kyushu’ tours”. Source: Nishinippon Shimbun, Mar. 25. Official HP: http://www.sanyo-kyushu.jp/
