Kitakyushu City launched an “Oshi Promotion Division” on April 1 to harness fan-driven culture for economic and tourism growth. The initiative, the first of its kind in Japan, aims to use enthusiasm for favorite characters, creators, and locations to revitalize the city. Building on earlier efforts such as youth-focused and sushi-themed initiatives, the new division will promote activities including anime and film location tourism and collaboration with local businesses on themed products. Officials said the goal is to translate fan engagement into broader urban appeal and economic activity. A kickoff meeting was held with city staff and participants involved in fan culture. The city aims to attract visitors and support growth in content-related industries. Source: KBC News / TNC News
Photo: KBC News
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