Kitakyushu is leveraging its rich sushi culture to boost inbound tourism, establishing a dedicated “Sushi Capital Division” this spring. High-end sushi events like the Teruzushi “mansion lunch” at the historic Yasukawa Residence and new experiential tours by JTB offer visitors hands-on sushi-making sessions with local chefs. Despite sluggish post-COVID recovery in foreign tourism, the city is collaborating with Toyama—another self-proclaimed sushi hub—on promotion efforts. Officials aim to attract global visitors first, then expand to domestic markets, using sushi as a strategic gateway to promote local charm and potential relocation. Source: Kitakyushu City / Instagram
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