Kitakyushu-based map company, Zenrin Co., Ltd., acquired naming rights of some hotel rooms in Kokura, Kitakyushu. JR Kyushu Station Hotel Kokura and Zenrin collaboratively offer ‘Chizu Sanpo no Heya,’ a guest room filled with maps and related items. It’s hoped the contents will encourage guests to walk more around Kokura. This is the first naming-rights project for a hotel room in Japan. Source: Zenrin
Photo by press release
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