Nishi-Nippon Railroad (Nishitetsu) has launched “OMAKASE Live,” a live commerce service targeting China’s ¥44 trillion market. With its debut in November, live broadcasts showcase Kyushu-made products, including crafts and luxury items, via the RED platform. Initial broadcasts, featuring exclusive items such as panda-shaped hot water bottles, garnered positive feedback.
The initiative allows small businesses to export products with minimal inventory risk, leveraging Nishitetsu’s logistics expertise. Weekly broadcasts are planned, aiming to popularize Kyushu products abroad. The company also seeks to foster entrepreneurship among its employees through innovative projects. Source: Nishitetsu / Omakase Live
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