Nikaido Shochu, produced by Nikaido Shuzo in Hiji Town, Oita Prefecture, has been named the official shochu of Major League Baseball’s Los Angeles Dodgers. This marks the first time a Japanese shochu has received such recognition from a professional sports team.
Through a newly announced partnership, Nikaido Shochu will be available at Dodger Stadium, with popular drinks like “Nikasour” offered to fans. The brand’s advertisements will also appear on the stadium’s electronic displays, and related events are planned throughout the MLB season.
Nikaido Shuzo President Yuichi Nikaido expressed pride in the partnership, stating excitement about introducing Japanese shochu to Dodgers fans. Source: Nikaido
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