Popularity of Miyazaki Products Waning
The shop selling products from Miyazaki Prefecture in Tokyo’s Shinjuku Ward suffered a sharp 21.4% year-on-year decline in sales in FY 2008, it was learned. Sales had surged with the popularity of new governor Hideo Higashikokubaru, climbing 29% from the three-trillion-yen level to the four-trillion-yen level in his first year in office, but the phenomenon seems to have cooled. There was a similar sales decline in the prefecture’s Osaka shop.