A new heated tobacco product from a British cigarette maker, Imperial Brands PLC, made its world debut in Fukuoka on May 6. The product, Pulze (¥6,980) heats a nicotine-and-flavored rod IQ (¥460 ~ ¥480) at high temperature without producing any acid or smoke. Pulze is now available at approximately 1,500 convenience stores in the prefecture. The heated tobacco market in Japan has become increasingly competitive in recent years and Imperial Tobacco is the fourth brand to enter the market. Pulze Fukuoka, a concept store for the new heated tobacco product opened on Nishi-dori in Tenjin on June 12. The shop has three floors, with a “Kitchen & Café Bar” section on the ground level providing a relaxing and fashionable space to try Pulze while enjoying a free cup of coffee produced by Manu Coffee, a leading independent coffee roaster and cafe in Fukuoka. Consultations and other services are provided in the Pulze Care & Consulting zone on the second floor. The third floor, “Explore Fukuoka”, offers special experiences through unique events. (Events open for 20 years of age and above.) Pulze Fukuoka (2-4-18 Tenjin, Chuo-ku, Fukuoka) is open between 10 am and 7 pm. Web: pulze.jp.
