JR West, JR Shikoku, and JR Kyushu announced on June 3 that they will launch a joint tourism campaign in July to encourage international visitors to explore destinations across western Japan. Running through March 2027, the initiative targets short-term travelers and is being promoted in partnership with travel booking platform Klook, with a focus on visitors from Europe, North America, and Oceania. Travelers who purchase a JR West regional rail pass through Klook will receive discounted rail passes for Shikoku and southern Kyushu. A dedicated website introduces suggested itineraries linking destinations in the Seto Inland Sea region, Shikoku, and Kyushu. Organizers said the campaign aims to encourage travel beyond major gateways and help distribute tourism demand more evenly across western Japan. Source: Nikkei / TBS News dig
Photo: Fukuoka Now (For image purposes only)
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