Buddhist altar maker Hasegawa is broadening its end-of-life services to include referrals to elderly care facilities. This addition complements their existing offerings of pre-arranged funeral services and support for posthumous administrative tasks. The new service will guide clients in selecting appropriate care facilities, such as nursing homes and senior residences, tailored to their specific health and needs. It is set to begin during the 2024 fiscal year, responding to rising demand among the aging population.
Hasegawa launched its “Shukatsu Namudemo Pack” in June, which has already seen significant success with over 4,300 consultations by September. The company also provides assistance with real estate matters, inheritance procedures, and estate cleaning. By expanding into both elder care and end-of-life planning, Hasegawa seeks to boost client engagement and further develop its business amidst the declining demand for traditional Buddhist altars. Source: Hasegawa
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