Fukuoka’s famed ramen chain Ippudo turns 40 on October 16, 2025, and is marking the milestone with a mix of nostalgic and forward-looking celebrations. The “Founding Festival” lineup includes an in-app Anniversary Gacha (Oct. 10–19), quadruple reward points on October 16, and a three-day Kae-dama Donation campaign linked to World Food Day. Two special ramen bowls—the ultra-rich High Concentration BRIX Ramen and the lighter, health-conscious U400—will also be available for a limited time, alongside a commemorative bowl giveaway through the end of the month.
From a small Hakata alley in 1985 to a global ramen brand, Ippudo’s journey has always centered on perfecting the tonkotsu broth that defined its early years. The new BRIX Ramen channels that original intensity, while the U400 nods to today’s changing tastes with fewer calories and less salt. Together, they show how the brand is balancing its Hakata roots with the realities of a modern, health-conscious era—still evolving, but unmistakably Ippudo. Source: Ippudo
Photo from Ippudo official X
Stay informed with the latest Fukuoka & Kyushu news and events in English. Sign up for our free weekly newsletter today and never miss a beat. Opt out anytime, your privacy is our priority. Get the inside scoop with The Now
Summaries based on public content, errors may occur during translation. Images credited independently. Send feedback using this form.
