Kagoshima Prefecture is intensifying its promotional campaign for locally produced wagyu beef, which is recognized for its superior quality. The prefecture launched a unified logo emphasizing its distinction as Japan’s top wagyu producer, bolstered by achievements at the national wagyu competition and high production volumes.
To combat declining demand due to rising costs and economic challenges, the prefecture will expand marketing to restaurants, retailers, and consumers, including a giveaway campaign for 500 people in December. International exports, especially to the U.S. and Hong Kong, are also a focus for future growth. Source: Kagoshima Prefecture / Kagoshima Prefectural Mayor Facebook
Photo from JA Kagoshima official website
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