According to Kumamoto Prefecture, annual sales of Kumamon items have continued to grow since the survey began in 2011; only 2021 saw reduced sales (¥154.6 billion) under the impact of the new coronavirus pandemic. While the mascot appears on packages ranging from domestic agricultural products to confectioneries in Japan, it has also become a popular stuffed toy and tableware in China, Taiwan, and France. Source: Mainichi / Yomiuri
Photo by PR Times
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