The Kyushu Regional Agricultural Administration Office launched a three-day promotion event at Fukuoka Airport’s international terminal from February 16 to 18, 2026, offering nine varieties of Kyushu-grown strawberries to arriving international travelers. Timed to coincide with the Lunar New Year holiday period, the initiative aimed to raise awareness of regional produce and encourage visits to strawberry farms and tourist destinations across Kyushu. Visitors sampled varieties including Amaou, Ichigosan, and Awayuki, and completed surveys on their preferences and travel interests. Organizers distributed flyers with QR codes linking to maps of strawberry farms and local attractions. Two influencers from Thailand were invited to promote Kyushu strawberries overseas, as officials sought to increase inbound consumption and expand future exports. Source: TVQ / Kyushu Regional Agricultural Administration Office
Photo: Fukuoka Now
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