Nagasaki City has officially recognized the “Oshi-meguri Association,” a nonprofit organization, as part of its “Machibura Project” to stimulate local tourism and community engagement. This initiative capitalizes on the fanbase of anime that feature Nagasaki as their setting, particularly the 2018 series “Irozuku Sekai no Ashita kara.” The association aims to blend fans’ enthusiasm for “Oshi activities” with exploring the city, promoting both the anime and the locale. Efforts include photo exhibitions, social media outreach, and the creation of a “Stage Pilgrimage Map” highlighting 12 significant locations depicted in the anime. Additionally, the association is committed to preserving these “sacred sites” through cleaning projects, enhancing both the fans’ experience and the city’s appeal. The endorsement by the city marks a strategic move to attract visitors through cultural storytelling and engagement. Source: Nikkei
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