Aisukurimu!

With the hot weather already here but public pools not officially open ’til July 1st, everyone’s going to need a way to cool down that’s more accessible than a dip in the sea. Thank goodness for ice cream! Japan offers a great variety of this chilled favorite, from classic European flavors to the wabi-sabi Japanese originals. Any way you lick it, it’s delicious!

One of the earliest mentions of ice cream in Japanese history is from nearly 1,000 years ago in the novel Makura no Soshi, where upper class citizens of the Heian period ate finely chipped ice with sweet red bean sauce. Ice cream as we know it is said to have first appeared in Japan in Yokohama in the 1800s, costing the equivalent of 8,000 yen a pop and served only to VIP guests at important functions. It wasn’t until after World War II, when a machine was developed that enabled the inexpensive mass production of ice cream, that popularity with the general public really began to take off. Nowadays, ice cream is one of the most popular desserts in Japan. According to the Japanese Ice Cream Association, the public voted ice cream to be the dessert that makes you the most happy and the best dessert to eat in summer. But even seasons can’t faze die-hard fans: ice cream was also voted the best dessert to eat in a warm room in winter. Is there any category this superfood can’t win?

Japanese Classics
Wafu aisukurimu, or Japanese ice cream, is a culinary delight that visitors to Japan must try. They might sound surprising at first, but don’t knock it til you try it, right? Remember your first sushi experience?

Kurogoma – Black Sesame
Made with black sesame seeds, this ice cream has a delicious, full-bodied, nutty flavor. Don’t be fooled by its appearance – you’ll soon learn to love this grey-colored ice cream!

Azuki – Sweet Red Bean
No dessert can escape that ubiquitous Japanese sweet ingredient, the ‘anko’ or sweet red bean. It may not be as sweet as expected to non-Japanese palates, but it’s still a tasty ice.

Maccha – Green Tea
The quintessentially Japanese flavor, maccha ice cream is made from powdered green tea and has a slightly bitter taste. It appeals to more refined palates, or those who like less sweet desserts.

Kinako – Powdered Soy Bean
The soy bean is versatile, and in its sweetened form makes for a great ice cream flavor. Some think it gives a peanut-buttery taste, and fans call it “refreshing” and “different.”

Tofu – Bean Curd
Thanks to the recent health craze, this flavor has enjoyed popularity abroad too, especially in America and Europe. Flavors can vary greatly according to recipe and technique, so keep tasting until you find one that suits you!

Mochi – Sticky Rice
Made from sticky rice, you’ll find it added to any of the previously mentioned ice cream flavors, lending its glutinous texture to create a truly unique ice cream experience, or also in the delicious form of a soft and chewy rice wrapper filled with ice cream.

Ice Cream Trends
Japan’s older generations can remember a time from their childhoods when frozen ices sold for just a few yen. Nowadays, a peek into one of today’s convenience store freezers will show you everything from frozen fruit juice to luxury Belgian chocolate ice cream, and with prices to match. Ice cream is no longer just dessert – it’s big business. Limited edition flavors with seasonal fruit and faux-European names adorn these extravagent treats.
Japan’s population has been aging since the 1970s, with the baby boom over and the economy calming down. Ice cream flavors have reflected this change, becoming more sophisticated and catering to a more mature audience. That’s why you’ll find green tea, champagne and soy bean flavors vying for space with fun, chunky, youthful varieties. In fact, some of these flavors have eclipsed even chocolate in popularity, losing out only to vanilla, which still remains the most popular flavor not only in Japan, but around the world.
Research by the Japan Ice Cream Association reveals that around 40% of women buy ice cream on a daily basis, compared to only approximately 20% of men. Women also tend to buy the more expensive varieties, while men stick to cheaper, sandwich-style ice cream bars. As a result, companies are focusing on women as the big buyers.
The craze for modern healthy foods and activities in Japan has affected the ice cream market too, with flavors such as tofu, green tea and soybean enjoying popularity. But it’s not just the flavors dictating popularity, it’s the whole package. The rising popularity of Starbucks’ frappacinos and the like means that ice cream has a new competitor. Sales of frozen drinks in coffee houses since the early 90s have directly affected ice cream sales across Japan.
Ice cream consumption is also seasonal of course, with the highest sales in summer. Sales also happen to correspond directly to temperatures, with hotter summers bringing in even higher profits. So for everyone’s benefit, consumers and producers alike, here’s hoping for a hot one!

If You Dare…
This is just a small selection of the amazing and unique ice creams that can be found, if you look hard enough, all over Japan. If you get a chance, try one! You might be pleasantly surprised.

Garlic
By Shingo Village Co., Aomori Prefecture
Produced near a site where a wacky local legend has it, Jesus is buried, “Dracula The Premium” ice cream actually has a large chunk of garlic embedded inside, which gives it its unique flavor. Keeps the vampires away, too!

Cactus
By Restaurant Haruna, Aichi Prefecture
Produced in Aichi Prefecture, from a famous cactus growing region, home to 80% of Japan’s cacti. Similar in texture to Aloe, but more bitter, it makes for a lightly textured and very unique ice cream.

Ox Tongue
By Fugetsudo, Miyagi Prefecture
A truly unique dessert, containing small pieces of ox tongue. What started out as a one-off custom order has bloomed into a popular range. Apparently, the pieces look like chocolate chips…

Natto
By Food Park Nattoya, Fukuoka Prefecture
Natto – love it or hate it, there’s no denying its enormous health benefits. Manufactured by a Fukuoka restaurant that specializes in natto dishes, this ice cream is one of its best-selling creations, sold all over Japan.

The Cold, Hard Facts
Top 3 Ice Cream Producing Countries (kiloliters/year)
U.S.A. 6,116,140 KL
China 2,191,103 KL
Japan 818,000K

The country that brought “Super Size” fast foods to the world is also the largest producer of ice cream. No surprise there, but looks who’s number two – another Super Power, China. Japan is just behind them in third place.
Top 3 Ice Cream Consuming Cities (money spent per person/year)

Kanazawa 8,789yen
Nagano 8,497 yen
Kawasaki 8,338 yen

Kanazawa, with a strong history of sweets production (and sweet tooths?) ranks first.Contrary to what you might think, cities in the north consistently consume more ice cream than the cities in the warmer south. Naha, Okinawa, for example, comes in dead last! Fukuoka, by the way, ranks a very respectable 7th.
National Consumption
The total amount of ice cream produced in Japan annually is approximately 818,000,000 liters. Divided into 130ml cups, that’s 6,300,000,000 cups consumed per year – a staggering 49.5 cups per person!

Hot Weather and Ice Cream
Ice cream sales are directly affected by the weather. The hottest summer on record, 1994, also garnered the most ice cream sales. Consumers spent an incredible 600,000,000,000 yen. For reference, that’s just over US$5 billion.

Popularity Contest
The three most popular flavors in Japan nowadays are vanilla, chocolate and maccha (green tea). Green tea has recently displaced strawberry in the top three – another consequence of Japan’s aging population?

Nostalgic ICE!
Remember the old days? Skipping off to the combini with your 100 yen coin in hand, heading straight for the ice cream freezer? Well, actually, probably not, but the Japanese do! Here’s some of the ice creams the locals enjoyed in their childhoods…

Black Mont Blanc
By Takeshita Seika
This has been a very popular ice cream for Kyushu residents for many years. Its popularity comes from its simplicity – light vanilla ice cream and a crispy chocolate shell. You can even win a prize with the stick!

Melon Ball
By Marunaga
Marunaga tells us they believe this curiously-shaped classic began in the 60’s, but they started making it in the 80s. It’s melon sorbet encased in a melon-shaped container with a super sweet flavor that kids love. The container is a popular toy for playing with after eating, too.

Yakiimo Ice
By Imura-ya
As you can see in the photo, this ice cream looks just like a sweet potato. It tastes like it too – probably a good way to get Japanese kids to eat their vegetables.

Home Run Bar
By Meito
This was the first real ice cream “bar” sold to the public, way back in 1962. Kids love it because of its great taste, and the fact that if your stick reveals a ‘home run’ after eating, you win another bar!

Ice Cream Bonanza!
We’ve got an awesome present to give away to five lucky readers! A Marunaga sampler pack, delivered straight to your door, with 10 sumptuous ice creams for you to devour! Access www.kyushu-now.com/presents for details.

Marunaga
Marunaga is a Fukuoka-based company that has been supplying some of Kyushu’s yummiest ice creams for over 70 years. See them at www.muranaga.com

 

 

 

 

アイスクリーム、氷菓子…冷たい夏の風物詩。特に私たち日本人が慣れ親しんできたおやつアイスに絞ってご紹介。外国人には日本のアイスのいろはを、日本人にはなつかしアイスの数々やアイス豆知識などもまとめてどーんとご紹介。
古くは平安の時代、氷を削り蜜をかけて食していたと「枕草子」にも記述のある氷菓だが、本格的にアイスクリームとして日本で製造・販売がされたのは明治2年（1869年）のこと。横浜で生まれた「アイスクリン」は当時としては非常に高価で、1人分で8,000円程の価値があったそう。鹿鳴館などで外国客をもてなすための高級品だったが、文明開化の波に乗り徐々に広く親しまれるようになる。そして大量生産のできるアイスクリームマシンが導入され、工業化の進んだ昭和30年代には人々のおやつとして定着した。今や、冷暖房の普及で季節を問わずアイスを食べる習慣も定着、人気のデザートとして今や不動の地位を確立している。2005年日本アイスクリーム協会が行った意識調査によると「食べて”幸せ”と感じるデザート」としてチョコレートやケーキ類を抜いて、堂々の一位を獲得。ひんやりとした冷たさと滑らかな舌ざわりが人気のアイスクリーム…当世ニッポンのアイスクリーム事情を追う！
××× アイスクリーム、最近のトレンド ×××

ひと昔の日本のアイスの定番といえば、バニラやラムネ味などの子供向けが主流、50円程のお小遣いで買えるものだった。それがコンビニのアイスコーナーには今や、60円のお手軽なものから1個400円近いプレミアムアイスまでが揃う。フレーバーも季節の果物や食材、そして限定の商品も出るなどもはや「こどものおやつ」の域にはとどまらなくなってきた。理由は簡単だ。1973年以降、我が国の出生率は減少の一途をたどり、現在は当時の約半分。単に子供の数が減っているのである。その分、大人の層にまでターゲットを広げた商品展開がされるのは至極最もな話。例えば、コンビニ限定に発売されたグリコの「スイーツイン」の対象層は20代～30代の独身男女。美味しいものを少しだけ、という購買層の傾向が伺える。より質を重視したものが多く開発されるようになり、牧場やホテル、レストランなどでもこぞってオリジナルアイスをだすようになった。また、小豆や抹茶などの「和」テイストのアイスが年齢の高い層に受け入れられるようになり、とうふや豆乳、黒ごまなどヘルシーな要素も不可欠になってきている。市場の変化と共に大きく変わりつづけるニッポンのアイスクリーム、子供から大人まで受け入れられるホッ！とできる要素はそのままに、これからまだまだ発展していく勢いなのだ。
××× 変わりダネ?! アイス！ ×××
アイスの定番といえばバニラ、チョコ、ストロベリー。しかし！こんな一風変わったアイスも存在するのだ。話題作りか、はたまた嗜好品の可能性への飽くなき追求がそうさせるのか？！各地渾身の逸品ご賞味あれ！

○ドラキュラ・ザ・プレミアム （315円）
ニンニクの名産青森の新郷村イチオシのアイス。1カップに半玉のにんにくが入っているので滋養強壮効果は絶大！栄養ドリンク代わりにもどうぞ。
新郷村ふるさと活性化公社／青森

○ サボテンのアイス（262円）
愛知県春日井市はなんと全国の8割のシェアをしめるサボテンの名産地なのだ。食用さぼてんのエキス入り、ちょっぴり苦みのあるさぼてんアイスですっきり。
レストラン春菜／愛知

○ 牛たんアイス（262円）
見た目チョコチップアイス、その実体は牛タン！お味は…まんま牛タン（笑）製造元は宮城県のお菓子屋さんだが、その商品開発力でオリジナル商品の依頼も全国から来るそう。
風月堂／宮城

○ 納豆アイス（315円）
納豆好きのパラダイス「フードパーク納豆家」の納豆アイスにはつぶつぶのひきわり納豆が！栄養価も高い納豆、あとをひく美味しさ、だ！
博多フードパーク納豆家・粘ランド／福岡
××× 明らかになるアイスの事実！ ×××

○ 国別生産量トップ3
アメリカ 6,116,140 KL
中国 2,191,103 KL
日本 818,000KL
コメント: スイーツ大国アメリカがダントツの1位、中国のアイス市場も最近右肩あがり。人口が圧倒的なだけに予断をゆるさない。日本は堂々の3位と大健闘、アイスクリーム大国なのかも！？

○ 日本の都市別アイスクリームひと家族あたり消費量トップ3（円／年間）
金沢市（石川県）8,789円
長野市（長野県）8,497円
川崎市（神奈川県）8,338円
コメント: 和菓子を初めとする甘いもの文化があり、そして全国有数のアイス安売り県である金沢が堂々の一位。我が福岡市は7位、意外にも那覇市（沖縄）が最下位の4,644円。南国だから暑さに強い、ということか・・・？

○ 日本人1人あたりのアイス量
日本の年間生産量は818,000キロリットル、130mlカップ換算で63億コ、単純計算すると1人あたり49.5コ！

○ 猛暑にはやっぱりアイス！
史上最もアイスが売れたのは、各地で最高温度40度超を記録した1994年の大猛暑の年。小売価格で6,000億円も売れた。だって、暑かったんだもの。

○ 今の3大フレーバー！
昔は「バニラ・チョコレート・ストロベリー」がトップ3だったが、ここ最近の3大フレーバーは「バニラ・チョコレート・抹茶」。和風味のフレーバーが一般的になり、上の年齢層にも受け入れられている証拠なのだ。
××× 誰もが一度は食べた、懐かしの味 ×××

お小遣いの100円玉を握りしめ、駄菓子屋でアイスの入った大きなケースの底に手を伸ばした頃…。そんな昔からあるロングセラーアイスをご紹介。

製品名： ブラックモンブラン
製造元:竹下製菓
発売: 1965～
九州の人間にはなじみ深い、ロングセラーアイス。九州に帰省する度に食べるというディープなファンもいる程。あっさりバニラアイスとカリカリのチョコクランチ、当たりくじつき！

製品名： メロン玉
製造元:丸永製菓 他
発売: 196X～
メロン型の容器に入ったメロンシャーベット。子供の頃はみんなの憧れの味、空き容器でさえ宝物。大人になった今でも懐かしくて時々食べる人もいるはず。

製品名：焼いもアイス
製造元:井村屋
発売: 1982～
見た目も味も「焼いも」のアイス。焼いもの皮を模した薄紫色の最中にしっかり焼いもの味のするアイスが！遊び心満載でちゃんと美味しい人気もの。

ホームランバー
製造元:名糖
発売: 1962～
日本で最初に市販されたアイスクリームバー。銀紙につつまれた四角いバニラアイスのお楽しみは、スティックに「ホームラン」とあればラッキー！もう一本もらえる。
××× アイスクリーム試食会×××
さあさあ、和風アイスの試食開始！ニッポンテイストは果たして外国人の舌にあいますかどうか！？

○ あいすまんじゅうVS きなこもち
試食した人　スザンナ（アメリカ）
コメント　ふむ、あずきとバニラって意外とあうのね、ウマー！対するきなこ味はコーヒーとピーナッツが混ざったみたいな味だなあ
（あいすまんじゅうの勝ち！）

○ 雪見だいふく VS 抹茶ぜんざい
試食した人　プリンセス・マンゾン（フィリピン）
コメント　アイスなのに「苦い」ってオモシロい…皆も食べてみてよ、びっくりするよ。私、おもちのアイスすごい好きなの。えー、もうないの？！（雪見だいふくの勝ち！）

○ 和ごころ& ハーゲンダッツブラックセサミ
試食した人　セルジ・ビロ（スイス）
コメント　アイスにイモが入っているのなんて初めて食べたよ！黒ゴマ味は今まで食べた中で一番美味しいアイスだ～！
××× アイスクリームプレゼント！ ×××
今回のアイス特集いかがでしたか？早速食べたくなった皆さんに丸永製菓のオイシーアイスの詰め合わせプレゼント！欲しいひとは http://www.kyushu-now.com/presentsにアクセスしてね！

九州の名物アイスをつくり続けて70年，みんな大好き丸永製菓のホームページはコチラへ

 

 

 

 

With the hot weather already here but public pools not officially open ’til July 1st, everyone’s going to need a way to cool down that’s more accessible than a dip in the sea. Thank goodness for ice cream! Japan offers a great variety of this chilled favorite, from classic European flavors to the wabi-sabi Japanese originals. Any way you lick it, it’s delicious!

One of the earliest mentions of ice cream in Japanese history is from nearly 1,000 years ago in the novel Makura no Soshi, where upper class citizens of the Heian period ate finely chipped ice with sweet red bean sauce. Ice cream as we know it is said to have first appeared in Japan in Yokohama in the 1800s, costing the equivalent of 8,000 yen a pop and served only to VIP guests at important functions. It wasn’t until after World War II, when a machine was developed that enabled the inexpensive mass production of ice cream, that popularity with the general public really began to take off. Nowadays, ice cream is one of the most popular desserts in Japan. According to the Japanese Ice Cream Association, the public voted ice cream to be the dessert that makes you the most happy and the best dessert to eat in summer. But even seasons can’t faze die-hard fans: ice cream was also voted the best dessert to eat in a warm room in winter. Is there any category this superfood can’t win?

Japanese Classics
Wafu aisukurimu, or Japanese ice cream, is a culinary delight that visitors to Japan must try. They might sound surprising at first, but don’t knock it til you try it, right? Remember your first sushi experience?

Kurogoma – Black Sesame
Made with black sesame seeds, this ice cream has a delicious, full-bodied, nutty flavor. Don’t be fooled by its appearance – you’ll soon learn to love this grey-colored ice cream!

Azuki – Sweet Red Bean
No dessert can escape that ubiquitous Japanese sweet ingredient, the ‘anko’ or sweet red bean. It may not be as sweet as expected to non-Japanese palates, but it’s still a tasty ice.

Maccha – Green Tea
The quintessentially Japanese flavor, maccha ice cream is made from powdered green tea and has a slightly bitter taste. It appeals to more refined palates, or those who like less sweet desserts.

Kinako – Powdered Soy Bean
The soy bean is versatile, and in its sweetened form makes for a great ice cream flavor. Some think it gives a peanut-buttery taste, and fans call it “refreshing” and “different.”

Tofu – Bean Curd
Thanks to the recent health craze, this flavor has enjoyed popularity abroad too, especially in America and Europe. Flavors can vary greatly according to recipe and technique, so keep tasting until you find one that suits you!

Mochi – Sticky Rice
Made from sticky rice, you’ll find it added to any of the previously mentioned ice cream flavors, lending its glutinous texture to create a truly unique ice cream experience, or also in the delicious form of a soft and chewy rice wrapper filled with ice cream.

Ice Cream Trends
Japan’s older generations can remember a time from their childhoods when frozen ices sold for just a few yen. Nowadays, a peek into one of today’s convenience store freezers will show you everything from frozen fruit juice to luxury Belgian chocolate ice cream, and with prices to match. Ice cream is no longer just dessert – it’s big business. Limited edition flavors with seasonal fruit and faux-European names adorn these extravagent treats.
Japan’s population has been aging since the 1970s, with the baby boom over and the economy calming down. Ice cream flavors have reflected this change, becoming more sophisticated and catering to a more mature audience. That’s why you’ll find green tea, champagne and soy bean flavors vying for space with fun, chunky, youthful varieties. In fact, some of these flavors have eclipsed even chocolate in popularity, losing out only to vanilla, which still remains the most popular flavor not only in Japan, but around the world.
Research by the Japan Ice Cream Association reveals that around 40% of women buy ice cream on a daily basis, compared to only approximately 20% of men. Women also tend to buy the more expensive varieties, while men stick to cheaper, sandwich-style ice cream bars. As a result, companies are focusing on women as the big buyers.
The craze for modern healthy foods and activities in Japan has affected the ice cream market too, with flavors such as tofu, green tea and soybean enjoying popularity. But it’s not just the flavors dictating popularity, it’s the whole package. The rising popularity of Starbucks’ frappacinos and the like means that ice cream has a new competitor. Sales of frozen drinks in coffee houses since the early 90s have directly affected ice cream sales across Japan.
Ice cream consumption is also seasonal of course, with the highest sales in summer. Sales also happen to correspond directly to temperatures, with hotter summers bringing in even higher profits. So for everyone’s benefit, consumers and producers alike, here’s hoping for a hot one!

If You Dare…
This is just a small selection of the amazing and unique ice creams that can be found, if you look hard enough, all over Japan. If you get a chance, try one! You might be pleasantly surprised.

Garlic
By Shingo Village Co., Aomori Prefecture
Produced near a site where a wacky local legend has it, Jesus is buried, “Dracula The Premium” ice cream actually has a large chunk of garlic embedded inside, which gives it its unique flavor. Keeps the vampires away, too!

Cactus
By Restaurant Haruna, Aichi Prefecture
Produced in Aichi Prefecture, from a famous cactus growing region, home to 80% of Japan’s cacti. Similar in texture to Aloe, but more bitter, it makes for a lightly textured and very unique ice cream.

Ox Tongue
By Fugetsudo, Miyagi Prefecture
A truly unique dessert, containing small pieces of ox tongue. What started out as a one-off custom order has bloomed into a popular range. Apparently, the pieces look like chocolate chips…

Natto
By Food Park Nattoya, Fukuoka Prefecture
Natto – love it or hate it, there’s no denying its enormous health benefits. Manufactured by a Fukuoka restaurant that specializes in natto dishes, this ice cream is one of its best-selling creations, sold all over Japan.

The Cold, Hard Facts
Top 3 Ice Cream Producing Countries (kiloliters/year)
U.S.A. 6,116,140 KL
China 2,191,103 KL
Japan 818,000K

The country that brought “Super Size” fast foods to the world is also the largest producer of ice cream. No surprise there, but looks who’s number two – another Super Power, China. Japan is just behind them in third place.
Top 3 Ice Cream Consuming Cities (money spent per person/year)

Kanazawa 8,789yen
Nagano 8,497 yen
Kawasaki 8,338 yen

Kanazawa, with a strong history of sweets production (and sweet tooths?) ranks first.Contrary to what you might think, cities in the north consistently consume more ice cream than the cities in the warmer south. Naha, Okinawa, for example, comes in dead last! Fukuoka, by the way, ranks a very respectable 7th.
National Consumption
The total amount of ice cream produced in Japan annually is approximately 818,000,000 liters. Divided into 130ml cups, that’s 6,300,000,000 cups consumed per year – a staggering 49.5 cups per person!

Hot Weather and Ice Cream
Ice cream sales are directly affected by the weather. The hottest summer on record, 1994, also garnered the most ice cream sales. Consumers spent an incredible 600,000,000,000 yen. For reference, that’s just over US$5 billion.

Popularity Contest
The three most popular flavors in Japan nowadays are vanilla, chocolate and maccha (green tea). Green tea has recently displaced strawberry in the top three – another consequence of Japan’s aging population?

Nostalgic ICE!
Remember the old days? Skipping off to the combini with your 100 yen coin in hand, heading straight for the ice cream freezer? Well, actually, probably not, but the Japanese do! Here’s some of the ice creams the locals enjoyed in their childhoods…

Black Mont Blanc
By Takeshita Seika
This has been a very popular ice cream for Kyushu residents for many years. Its popularity comes from its simplicity – light vanilla ice cream and a crispy chocolate shell. You can even win a prize with the stick!

Melon Ball
By Marunaga
Marunaga tells us they believe this curiously-shaped classic began in the 60’s, but they started making it in the 80s. It’s melon sorbet encased in a melon-shaped container with a super sweet flavor that kids love. The container is a popular toy for playing with after eating, too.

Yakiimo Ice
By Imura-ya
As you can see in the photo, this ice cream looks just like a sweet potato. It tastes like it too – probably a good way to get Japanese kids to eat their vegetables.

Home Run Bar
By Meito
This was the first real ice cream “bar” sold to the public, way back in 1962. Kids love it because of its great taste, and the fact that if your stick reveals a ‘home run’ after eating, you win another bar!

Ice Cream Bonanza!
We’ve got an awesome present to give away to five lucky readers! A Marunaga sampler pack, delivered straight to your door, with 10 sumptuous ice creams for you to devour! Access www.kyushu-now.com/presents for details.

Marunaga
Marunaga is a Fukuoka-based company that has been supplying some of Kyushu’s yummiest ice creams for over 70 years. See them at www.muranaga.com

 

 

 

 

With the hot weather already here but public pools not officially open ’til July 1st, everyone’s going to need a way to cool down that’s more accessible than a dip in the sea. Thank goodness for ice cream! Japan offers a great variety of this chilled favorite, from classic European flavors to the wabi-sabi Japanese originals. Any way you lick it, it’s delicious!

One of the earliest mentions of ice cream in Japanese history is from nearly 1,000 years ago in the novel Makura no Soshi, where upper class citizens of the Heian period ate finely chipped ice with sweet red bean sauce. Ice cream as we know it is said to have first appeared in Japan in Yokohama in the 1800s, costing the equivalent of 8,000 yen a pop and served only to VIP guests at important functions. It wasn’t until after World War II, when a machine was developed that enabled the inexpensive mass production of ice cream, that popularity with the general public really began to take off. Nowadays, ice cream is one of the most popular desserts in Japan. According to the Japanese Ice Cream Association, the public voted ice cream to be the dessert that makes you the most happy and the best dessert to eat in summer. But even seasons can’t faze die-hard fans: ice cream was also voted the best dessert to eat in a warm room in winter. Is there any category this superfood can’t win?

Japanese Classics
Wafu aisukurimu, or Japanese ice cream, is a culinary delight that visitors to Japan must try. They might sound surprising at first, but don’t knock it til you try it, right? Remember your first sushi experience?

Kurogoma – Black Sesame
Made with black sesame seeds, this ice cream has a delicious, full-bodied, nutty flavor. Don’t be fooled by its appearance – you’ll soon learn to love this grey-colored ice cream!

Azuki – Sweet Red Bean
No dessert can escape that ubiquitous Japanese sweet ingredient, the ‘anko’ or sweet red bean. It may not be as sweet as expected to non-Japanese palates, but it’s still a tasty ice.

Maccha – Green Tea
The quintessentially Japanese flavor, maccha ice cream is made from powdered green tea and has a slightly bitter taste. It appeals to more refined palates, or those who like less sweet desserts.

Kinako – Powdered Soy Bean
The soy bean is versatile, and in its sweetened form makes for a great ice cream flavor. Some think it gives a peanut-buttery taste, and fans call it “refreshing” and “different.”

Tofu – Bean Curd
Thanks to the recent health craze, this flavor has enjoyed popularity abroad too, especially in America and Europe. Flavors can vary greatly according to recipe and technique, so keep tasting until you find one that suits you!

Mochi – Sticky Rice
Made from sticky rice, you’ll find it added to any of the previously mentioned ice cream flavors, lending its glutinous texture to create a truly unique ice cream experience, or also in the delicious form of a soft and chewy rice wrapper filled with ice cream.

Ice Cream Trends
Japan’s older generations can remember a time from their childhoods when frozen ices sold for just a few yen. Nowadays, a peek into one of today’s convenience store freezers will show you everything from frozen fruit juice to luxury Belgian chocolate ice cream, and with prices to match. Ice cream is no longer just dessert – it’s big business. Limited edition flavors with seasonal fruit and faux-European names adorn these extravagent treats.
Japan’s population has been aging since the 1970s, with the baby boom over and the economy calming down. Ice cream flavors have reflected this change, becoming more sophisticated and catering to a more mature audience. That’s why you’ll find green tea, champagne and soy bean flavors vying for space with fun, chunky, youthful varieties. In fact, some of these flavors have eclipsed even chocolate in popularity, losing out only to vanilla, which still remains the most popular flavor not only in Japan, but around the world.
Research by the Japan Ice Cream Association reveals that around 40% of women buy ice cream on a daily basis, compared to only approximately 20% of men. Women also tend to buy the more expensive varieties, while men stick to cheaper, sandwich-style ice cream bars. As a result, companies are focusing on women as the big buyers.
The craze for modern healthy foods and activities in Japan has affected the ice cream market too, with flavors such as tofu, green tea and soybean enjoying popularity. But it’s not just the flavors dictating popularity, it’s the whole package. The rising popularity of Starbucks’ frappacinos and the like means that ice cream has a new competitor. Sales of frozen drinks in coffee houses since the early 90s have directly affected ice cream sales across Japan.
Ice cream consumption is also seasonal of course, with the highest sales in summer. Sales also happen to correspond directly to temperatures, with hotter summers bringing in even higher profits. So for everyone’s benefit, consumers and producers alike, here’s hoping for a hot one!

If You Dare…
This is just a small selection of the amazing and unique ice creams that can be found, if you look hard enough, all over Japan. If you get a chance, try one! You might be pleasantly surprised.

Garlic
By Shingo Village Co., Aomori Prefecture
Produced near a site where a wacky local legend has it, Jesus is buried, “Dracula The Premium” ice cream actually has a large chunk of garlic embedded inside, which gives it its unique flavor. Keeps the vampires away, too!

Cactus
By Restaurant Haruna, Aichi Prefecture
Produced in Aichi Prefecture, from a famous cactus growing region, home to 80% of Japan’s cacti. Similar in texture to Aloe, but more bitter, it makes for a lightly textured and very unique ice cream.

Ox Tongue
By Fugetsudo, Miyagi Prefecture
A truly unique dessert, containing small pieces of ox tongue. What started out as a one-off custom order has bloomed into a popular range. Apparently, the pieces look like chocolate chips…

Natto
By Food Park Nattoya, Fukuoka Prefecture
Natto – love it or hate it, there’s no denying its enormous health benefits. Manufactured by a Fukuoka restaurant that specializes in natto dishes, this ice cream is one of its best-selling creations, sold all over Japan.

The Cold, Hard Facts
Top 3 Ice Cream Producing Countries (kiloliters/year)
U.S.A. 6,116,140 KL
China 2,191,103 KL
Japan 818,000K

The country that brought “Super Size” fast foods to the world is also the largest producer of ice cream. No surprise there, but looks who’s number two – another Super Power, China. Japan is just behind them in third place.
Top 3 Ice Cream Consuming Cities (money spent per person/year)

Kanazawa 8,789yen
Nagano 8,497 yen
Kawasaki 8,338 yen

Kanazawa, with a strong history of sweets production (and sweet tooths?) ranks first.Contrary to what you might think, cities in the north consistently consume more ice cream than the cities in the warmer south. Naha, Okinawa, for example, comes in dead last! Fukuoka, by the way, ranks a very respectable 7th.
National Consumption
The total amount of ice cream produced in Japan annually is approximately 818,000,000 liters. Divided into 130ml cups, that’s 6,300,000,000 cups consumed per year – a staggering 49.5 cups per person!

Hot Weather and Ice Cream
Ice cream sales are directly affected by the weather. The hottest summer on record, 1994, also garnered the most ice cream sales. Consumers spent an incredible 600,000,000,000 yen. For reference, that’s just over US$5 billion.

Popularity Contest
The three most popular flavors in Japan nowadays are vanilla, chocolate and maccha (green tea). Green tea has recently displaced strawberry in the top three – another consequence of Japan’s aging population?

Nostalgic ICE!
Remember the old days? Skipping off to the combini with your 100 yen coin in hand, heading straight for the ice cream freezer? Well, actually, probably not, but the Japanese do! Here’s some of the ice creams the locals enjoyed in their childhoods…

Black Mont Blanc
By Takeshita Seika
This has been a very popular ice cream for Kyushu residents for many years. Its popularity comes from its simplicity – light vanilla ice cream and a crispy chocolate shell. You can even win a prize with the stick!

Melon Ball
By Marunaga
Marunaga tells us they believe this curiously-shaped classic began in the 60’s, but they started making it in the 80s. It’s melon sorbet encased in a melon-shaped container with a super sweet flavor that kids love. The container is a popular toy for playing with after eating, too.

Yakiimo Ice
By Imura-ya
As you can see in the photo, this ice cream looks just like a sweet potato. It tastes like it too – probably a good way to get Japanese kids to eat their vegetables.

Home Run Bar
By Meito
This was the first real ice cream “bar” sold to the public, way back in 1962. Kids love it because of its great taste, and the fact that if your stick reveals a ‘home run’ after eating, you win another bar!

Ice Cream Bonanza!
We’ve got an awesome present to give away to five lucky readers! A Marunaga sampler pack, delivered straight to your door, with 10 sumptuous ice creams for you to devour! Access www.kyushu-now.com/presents for details.

Marunaga
Marunaga is a Fukuoka-based company that has been supplying some of Kyushu’s yummiest ice creams for over 70 years. See them at www.muranaga.com

 

 

 

 

With the hot weather already here but public pools not officially open ’til July 1st, everyone’s going to need a way to cool down that’s more accessible than a dip in the sea. Thank goodness for ice cream! Japan offers a great variety of this chilled favorite, from classic European flavors to the wabi-sabi Japanese originals. Any way you lick it, it’s delicious!

One of the earliest mentions of ice cream in Japanese history is from nearly 1,000 years ago in the novel Makura no Soshi, where upper class citizens of the Heian period ate finely chipped ice with sweet red bean sauce. Ice cream as we know it is said to have first appeared in Japan in Yokohama in the 1800s, costing the equivalent of 8,000 yen a pop and served only to VIP guests at important functions. It wasn’t until after World War II, when a machine was developed that enabled the inexpensive mass production of ice cream, that popularity with the general public really began to take off. Nowadays, ice cream is one of the most popular desserts in Japan. According to the Japanese Ice Cream Association, the public voted ice cream to be the dessert that makes you the most happy and the best dessert to eat in summer. But even seasons can’t faze die-hard fans: ice cream was also voted the best dessert to eat in a warm room in winter. Is there any category this superfood can’t win?

Japanese Classics
Wafu aisukurimu, or Japanese ice cream, is a culinary delight that visitors to Japan must try. They might sound surprising at first, but don’t knock it til you try it, right? Remember your first sushi experience?

Kurogoma – Black Sesame
Made with black sesame seeds, this ice cream has a delicious, full-bodied, nutty flavor. Don’t be fooled by its appearance – you’ll soon learn to love this grey-colored ice cream!

Azuki – Sweet Red Bean
No dessert can escape that ubiquitous Japanese sweet ingredient, the ‘anko’ or sweet red bean. It may not be as sweet as expected to non-Japanese palates, but it’s still a tasty ice.

Maccha – Green Tea
The quintessentially Japanese flavor, maccha ice cream is made from powdered green tea and has a slightly bitter taste. It appeals to more refined palates, or those who like less sweet desserts.

Kinako – Powdered Soy Bean
The soy bean is versatile, and in its sweetened form makes for a great ice cream flavor. Some think it gives a peanut-buttery taste, and fans call it “refreshing” and “different.”

Tofu – Bean Curd
Thanks to the recent health craze, this flavor has enjoyed popularity abroad too, especially in America and Europe. Flavors can vary greatly according to recipe and technique, so keep tasting until you find one that suits you!

Mochi – Sticky Rice
Made from sticky rice, you’ll find it added to any of the previously mentioned ice cream flavors, lending its glutinous texture to create a truly unique ice cream experience, or also in the delicious form of a soft and chewy rice wrapper filled with ice cream.

Ice Cream Trends
Japan’s older generations can remember a time from their childhoods when frozen ices sold for just a few yen. Nowadays, a peek into one of today’s convenience store freezers will show you everything from frozen fruit juice to luxury Belgian chocolate ice cream, and with prices to match. Ice cream is no longer just dessert – it’s big business. Limited edition flavors with seasonal fruit and faux-European names adorn these extravagent treats.
Japan’s population has been aging since the 1970s, with the baby boom over and the economy calming down. Ice cream flavors have reflected this change, becoming more sophisticated and catering to a more mature audience. That’s why you’ll find green tea, champagne and soy bean flavors vying for space with fun, chunky, youthful varieties. In fact, some of these flavors have eclipsed even chocolate in popularity, losing out only to vanilla, which still remains the most popular flavor not only in Japan, but around the world.
Research by the Japan Ice Cream Association reveals that around 40% of women buy ice cream on a daily basis, compared to only approximately 20% of men. Women also tend to buy the more expensive varieties, while men stick to cheaper, sandwich-style ice cream bars. As a result, companies are focusing on women as the big buyers.
The craze for modern healthy foods and activities in Japan has affected the ice cream market too, with flavors such as tofu, green tea and soybean enjoying popularity. But it’s not just the flavors dictating popularity, it’s the whole package. The rising popularity of Starbucks’ frappacinos and the like means that ice cream has a new competitor. Sales of frozen drinks in coffee houses since the early 90s have directly affected ice cream sales across Japan.
Ice cream consumption is also seasonal of course, with the highest sales in summer. Sales also happen to correspond directly to temperatures, with hotter summers bringing in even higher profits. So for everyone’s benefit, consumers and producers alike, here’s hoping for a hot one!

If You Dare…
This is just a small selection of the amazing and unique ice creams that can be found, if you look hard enough, all over Japan. If you get a chance, try one! You might be pleasantly surprised.

Garlic
By Shingo Village Co., Aomori Prefecture
Produced near a site where a wacky local legend has it, Jesus is buried, “Dracula The Premium” ice cream actually has a large chunk of garlic embedded inside, which gives it its unique flavor. Keeps the vampires away, too!

Cactus

By Restaurant Haruna, Aichi Prefecture
Produced in Aichi Prefecture, from a famous cactus growing region, home to 80% of Japan’s cacti. Similar in texture to Aloe, but more bitter, it makes for a lightly textured and very unique ice cream.

Ox Tongue
By Fugetsudo, Miyagi Prefecture
A truly unique dessert, containing small pieces of ox tongue. What started out as a one-off custom order has bloomed into a popular range. Apparently, the pieces look like chocolate chips…

Natto
By Food Park Nattoya, Fukuoka Prefecture
Natto – love it or hate it, there’s no denying its enormous health benefits. Manufactured by a Fukuoka restaurant that specializes in natto dishes, this ice cream is one of its best-selling creations, sold all over Japan.

The Cold, Hard Facts
Top 3 Ice Cream Producing Countries (kiloliters/year)
U.S.A. 6,116,140 KL
China 2,191,103 KL
Japan 818,000K

The country that brought “Super Size” fast foods to the world is also the largest producer of ice cream. No surprise there, but looks who’s number two – another Super Power, China. Japan is just behind them in third place.
Top 3 Ice Cream Consuming Cities (money spent per person/year)

Kanazawa 8,789yen
Nagano 8,497 yen
Kawasaki 8,338 yen

Kanazawa, with a strong history of sweets production (and sweet tooths?) ranks first.Contrary to what you might think, cities in the north consistently consume more ice cream than the cities in the warmer south. Naha, Okinawa, for example, comes in dead last! Fukuoka, by the way, ranks a very respectable 7th.
National Consumption
The total amount of ice cream produced in Japan annually is approximately 818,000,000 liters. Divided into 130ml cups, that’s 6,300,000,000 cups consumed per year – a staggering 49.5 cups per person!

Hot Weather and Ice Cream
Ice cream sales are directly affected by the weather. The hottest summer on record, 1994, also garnered the most ice cream sales. Consumers spent an incredible 600,000,000,000 yen. For reference, that’s just over US$5 billion.

Popularity Contest
The three most popular flavors in Japan nowadays are vanilla, chocolate and maccha (green tea). Green tea has recently displaced strawberry in the top three – another consequence of Japan’s aging population?

Nostalgic ICE!
Remember the old days? Skipping off to the combini with your 100 yen coin in hand, heading straight for the ice cream freezer? Well, actually, probably not, but the Japanese do! Here’s some of the ice creams the locals enjoyed in their childhoods…

Black Mont Blanc
By Takeshita Seika
This has been a very popular ice cream for Kyushu residents for many years. Its popularity comes from its simplicity – light vanilla ice cream and a crispy chocolate shell. You can even win a prize with the stick!

Melon Ball
By Marunaga
Marunaga tells us they believe this curiously-shaped classic began in the 60’s, but they started making it in the 80s. It’s melon sorbet encased in a melon-shaped container with a super sweet flavor that kids love. The container is a popular toy for playing with after eating, too.

Yakiimo Ice
By Imura-ya
As you can see in the photo, this ice cream looks just like a sweet potato. It tastes like it too – probably a good way to get Japanese kids to eat their vegetables.

Home Run Bar
By Meito
This was the first real ice cream “bar” sold to the public, way back in 1962. Kids love it because of its great taste, and the fact that if your stick reveals a ‘home run’ after eating, you win another bar!

Ice Cream Bonanza!
We’ve got an awesome present to give away to five lucky readers! A Marunaga sampler pack, delivered straight to your door, with 10 sumptuous ice creams for you to devour! Access www.kyushu-now.com/presents for details.

Marunaga
Marunaga is a Fukuoka-based company that has been supplying some of Kyushu’s yummiest ice creams for over 70 years. See them at www.muranaga.com

 

 

 

 

アイスクリーム、氷菓子…冷たい夏の風物詩。特に私たち日本人が慣れ親しんできたおやつアイスに絞ってご紹介。外国人には日本のアイスのいろはを、日本人にはなつかしアイスの数々やアイス豆知識などもまとめてどーんとご紹介。
古くは平安の時代、氷を削り蜜をかけて食していたと「枕草子」にも記述のある氷菓だが、本格的にアイスクリームとして日本で製造・販売がされたのは明治2年（1869年）のこと。横浜で生まれた「アイスクリン」は当時としては非常に高価で、1人分で8,000円程の価値があったそう。鹿鳴館などで外国客をもてなすための高級品だったが、文明開化の波に乗り徐々に広く親しまれるようになる。そして大量生産のできるアイスクリームマシンが導入され、工業化の進んだ昭和30年代には人々のおやつとして定着した。今や、冷暖房の普及で季節を問わずアイスを食べる習慣も定着、人気のデザートとして今や不動の地位を確立している。2005年日本アイスクリーム協会が行った意識調査によると「食べて”幸せ”と感じるデザート」としてチョコレートやケーキ類を抜いて、堂々の一位を獲得。ひんやりとした冷たさと滑らかな舌ざわりが人気のアイスクリーム…当世ニッポンのアイスクリーム事情を追う！
××× アイスクリーム、最近のトレンド ×××

ひと昔の日本のアイスの定番といえば、バニラやラムネ味などの子供向けが主流、50円程のお小遣いで買えるものだった。それがコンビニのアイスコーナーには今や、60円のお手軽なものから1個400円近いプレミアムアイスまでが揃う。フレーバーも季節の果物や食材、そして限定の商品も出るなどもはや「こどものおやつ」の域にはとどまらなくなってきた。理由は簡単だ。1973年以降、我が国の出生率は減少の一途をたどり、現在は当時の約半分。単に子供の数が減っているのである。その分、大人の層にまでターゲットを広げた商品展開がされるのは至極最もな話。例えば、コンビニ限定に発売されたグリコの「スイーツイン」の対象層は20代～30代の独身男女。美味しいものを少しだけ、という購買層の傾向が伺える。より質を重視したものが多く開発されるようになり、牧場やホテル、レストランなどでもこぞってオリジナルアイスをだすようになった。また、小豆や抹茶などの「和」テイストのアイスが年齢の高い層に受け入れられるようになり、とうふや豆乳、黒ごまなどヘルシーな要素も不可欠になってきている。市場の変化と共に大きく変わりつづけるニッポンのアイスクリーム、子供から大人まで受け入れられるホッ！とできる要素はそのままに、これからまだまだ発展していく勢いなのだ。
××× 変わりダネ?! アイス！ ×××
アイスの定番といえばバニラ、チョコ、ストロベリー。しかし！こんな一風変わったアイスも存在するのだ。話題作りか、はたまた嗜好品の可能性への飽くなき追求がそうさせるのか？！各地渾身の逸品ご賞味あれ！

○ドラキュラ・ザ・プレミアム （315円）
ニンニクの名産青森の新郷村イチオシのアイス。1カップに半玉のにんにくが入っているので滋養強壮効果は絶大！栄養ドリンク代わりにもどうぞ。
新郷村ふるさと活性化公社／青森

○ サボテンのアイス（262円）
愛知県春日井市はなんと全国の8割のシェアをしめるサボテンの名産地なのだ。食用さぼてんのエキス入り、ちょっぴり苦みのあるさぼてんアイスですっきり。
レストラン春菜／愛知

○ 牛たんアイス（262円）
見た目チョコチップアイス、その実体は牛タン！お味は…まんま牛タン（笑）製造元は宮城県のお菓子屋さんだが、その商品開発力でオリジナル商品の依頼も全国から来るそう。
風月堂／宮城

○ 納豆アイス（315円）
納豆好きのパラダイス「フードパーク納豆家」の納豆アイスにはつぶつぶのひきわり納豆が！栄養価も高い納豆、あとをひく美味しさ、だ！
博多フードパーク納豆家・粘ランド／福岡
××× 明らかになるアイスの事実！ ×××

○ 国別生産量トップ3
アメリカ 6,116,140 KL
中国 2,191,103 KL
日本 818,000KL
コメント: スイーツ大国アメリカがダントツの1位、中国のアイス市場も最近右肩あがり。人口が圧倒的なだけに予断をゆるさない。日本は堂々の3位と大健闘、アイスクリーム大国なのかも！？

○ 日本の都市別アイスクリームひと家族あたり消費量トップ3（円／年間）
金沢市（石川県）8,789円
長野市（長野県）8,497円
川崎市（神奈川県）8,338円
コメント: 和菓子を初めとする甘いもの文化があり、そして全国有数のアイス安売り県である金沢が堂々の一位。我が福岡市は7位、意外にも那覇市（沖縄）が最下位の4,644円。南国だから暑さに強い、ということか・・・？

○ 日本人1人あたりのアイス量
日本の年間生産量は818,000キロリットル、130mlカップ換算で63億コ、単純計算すると1人あたり49.5コ！

○ 猛暑にはやっぱりアイス！
史上最もアイスが売れたのは、各地で最高温度40度超を記録した1994年の大猛暑の年。小売価格で6,000億円も売れた。だって、暑かったんだもの。

○ 今の3大フレーバー！
昔は「バニラ・チョコレート・ストロベリー」がトップ3だったが、ここ最近の3大フレーバーは「バニラ・チョコレート・抹茶」。和風味のフレーバーが一般的になり、上の年齢層にも受け入れられている証拠なのだ。
××× 誰もが一度は食べた、懐かしの味 ×××

お小遣いの100円玉を握りしめ、駄菓子屋でアイスの入った大きなケースの底に手を伸ばした頃…。そんな昔からあるロングセラーアイスをご紹介。

製品名： ブラックモンブラン
製造元:竹下製菓
発売: 1965～
九州の人間にはなじみ深い、ロングセラーアイス。九州に帰省する度に食べるというディープなファンもいる程。あっさりバニラアイスとカリカリのチョコクランチ、当たりくじつき！

製品名： メロン玉
製造元:丸永製菓 他
発売: 196X～
メロン型の容器に入ったメロンシャーベット。子供の頃はみんなの憧れの味、空き容器でさえ宝物。大人になった今でも懐かしくて時々食べる人もいるはず。

製品名：焼いもアイス
製造元:井村屋
発売: 1982～
見た目も味も「焼いも」のアイス。焼いもの皮を模した薄紫色の最中にしっかり焼いもの味のするアイスが！遊び心満載でちゃんと美味しい人気もの。

ホームランバー
製造元:名糖
発売: 1962～
日本で最初に市販されたアイスクリームバー。銀紙につつまれた四角いバニラアイスのお楽しみは、スティックに「ホームラン」とあればラッキー！もう一本もらえる。
××× アイスクリーム試食会×××
さあさあ、和風アイスの試食開始！ニッポンテイストは果たして外国人の舌にあいますかどうか！？

○ あいすまんじゅうVS きなこもち
試食した人　スザンナ（アメリカ）
コメント　ふむ、あずきとバニラって意外とあうのね、ウマー！対するきなこ味はコーヒーとピーナッツが混ざったみたいな味だなあ
（あいすまんじゅうの勝ち！）

○ 雪見だいふく VS 抹茶ぜんざい
試食した人　プリンセス・マンゾン（フィリピン）
コメント　アイスなのに「苦い」ってオモシロい…皆も食べてみてよ、びっくりするよ。私、おもちのアイスすごい好きなの。えー、もうないの？！（雪見だいふくの勝ち！）

○ 和ごころ& ハーゲンダッツブラックセサミ
試食した人　セルジ・ビロ（スイス）
コメント　アイスにイモが入っているのなんて初めて食べたよ！黒ゴマ味は今まで食べた中で一番美味しいアイスだ～！
××× アイスクリームプレゼント！ ×××
今回のアイス特集いかがでしたか？早速食べたくなった皆さんに丸永製菓のオイシーアイスの詰め合わせプレゼント！欲しいひとは http://www.kyushu-now.com/presentsにアクセスしてね！

九州の名物アイスをつくり続けて70年，みんな大好き丸永製菓のホームページはコチラへ

 

 

 

 

With the hot weather already here but public pools not officially open ’til July 1st, everyone’s going to need a way to cool down that’s more accessible than a dip in the sea. Thank goodness for ice cream! Japan offers a great variety of this chilled favorite, from classic European flavors to the wabi-sabi Japanese originals. Any way you lick it, it’s delicious!

One of the earliest mentions of ice cream in Japanese history is from nearly 1,000 years ago in the novel Makura no Soshi, where upper class citizens of the Heian period ate finely chipped ice with sweet red bean sauce. Ice cream as we know it is said to have first appeared in Japan in Yokohama in the 1800s, costing the equivalent of 8,000 yen a pop and served only to VIP guests at important functions. It wasn’t until after World War II, when a machine was developed that enabled the inexpensive mass production of ice cream, that popularity with the general public really began to take off. Nowadays, ice cream is one of the most popular desserts in Japan. According to the Japanese Ice Cream Association, the public voted ice cream to be the dessert that makes you the most happy and the best dessert to eat in summer. But even seasons can’t faze die-hard fans: ice cream was also voted the best dessert to eat in a warm room in winter. Is there any category this superfood can’t win?

Japanese Classics
Wafu aisukurimu, or Japanese ice cream, is a culinary delight that visitors to Japan must try. They might sound surprising at first, but don’t knock it til you try it, right? Remember your first sushi experience?

Kurogoma – Black Sesame
Made with black sesame seeds, this ice cream has a delicious, full-bodied, nutty flavor. Don’t be fooled by its appearance – you’ll soon learn to love this grey-colored ice cream!

Azuki – Sweet Red Bean
No dessert can escape that ubiquitous Japanese sweet ingredient, the ‘anko’ or sweet red bean. It may not be as sweet as expected to non-Japanese palates, but it’s still a tasty ice.

Maccha – Green Tea
The quintessentially Japanese flavor, maccha ice cream is made from powdered green tea and has a slightly bitter taste. It appeals to more refined palates, or those who like less sweet desserts.

Kinako – Powdered Soy Bean
The soy bean is versatile, and in its sweetened form makes for a great ice cream flavor. Some think it gives a peanut-buttery taste, and fans call it “refreshing” and “different.”

Tofu – Bean Curd
Thanks to the recent health craze, this flavor has enjoyed popularity abroad too, especially in America and Europe. Flavors can vary greatly according to recipe and technique, so keep tasting until you find one that suits you!

Mochi – Sticky Rice
Made from sticky rice, you’ll find it added to any of the previously mentioned ice cream flavors, lending its glutinous texture to create a truly unique ice cream experience, or also in the delicious form of a soft and chewy rice wrapper filled with ice cream.

Ice Cream Trends
Japan’s older generations can remember a time from their childhoods when frozen ices sold for just a few yen. Nowadays, a peek into one of today’s convenience store freezers will show you everything from frozen fruit juice to luxury Belgian chocolate ice cream, and with prices to match. Ice cream is no longer just dessert – it’s big business. Limited edition flavors with seasonal fruit and faux-European names adorn these extravagent treats.
Japan’s population has been aging since the 1970s, with the baby boom over and the economy calming down. Ice cream flavors have reflected this change, becoming more sophisticated and catering to a more mature audience. That’s why you’ll find green tea, champagne and soy bean flavors vying for space with fun, chunky, youthful varieties. In fact, some of these flavors have eclipsed even chocolate in popularity, losing out only to vanilla, which still remains the most popular flavor not only in Japan, but around the world.
Research by the Japan Ice Cream Association reveals that around 40% of women buy ice cream on a daily basis, compared to only approximately 20% of men. Women also tend to buy the more expensive varieties, while men stick to cheaper, sandwich-style ice cream bars. As a result, companies are focusing on women as the big buyers.
The craze for modern healthy foods and activities in Japan has affected the ice cream market too, with flavors such as tofu, green tea and soybean enjoying popularity. But it’s not just the flavors dictating popularity, it’s the whole package. The rising popularity of Starbucks’ frappacinos and the like means that ice cream has a new competitor. Sales of frozen drinks in coffee houses since the early 90s have directly affected ice cream sales across Japan.
Ice cream consumption is also seasonal of course, with the highest sales in summer. Sales also happen to correspond directly to temperatures, with hotter summers bringing in even higher profits. So for everyone’s benefit, consumers and producers alike, here’s hoping for a hot one!

If You Dare…
This is just a small selection of the amazing and unique ice creams that can be found, if you look hard enough, all over Japan. If you get a chance, try one! You might be pleasantly surprised.

Garlic
By Shingo Village Co., Aomori Prefecture
Produced near a site where a wacky local legend has it, Jesus is buried, “Dracula The Premium” ice cream actually has a large chunk of garlic embedded inside, which gives it its unique flavor. Keeps the vampires away, too!

Cactus
By Restaurant Haruna, Aichi Prefecture
Produced in Aichi Prefecture, from a famous cactus growing region, home to 80% of Japan’s cacti. Similar in texture to Aloe, but more bitter, it makes for a lightly textured and very unique ice cream.

Ox Tongue
By Fugetsudo, Miyagi Prefecture
A truly unique dessert, containing small pieces of ox tongue. What started out as a one-off custom order has bloomed into a popular range. Apparently, the pieces look like chocolate chips…

Natto
By Food Park Nattoya, Fukuoka Prefecture
Natto – love it or hate it, there’s no denying its enormous health benefits. Manufactured by a Fukuoka restaurant that specializes in natto dishes, this ice cream is one of its best-selling creations, sold all over Japan.

The Cold, Hard Facts
Top 3 Ice Cream Producing Countries (kiloliters/year)
U.S.A. 6,116,140 KL
China 2,191,103 KL
Japan 818,000K

The country that brought “Super Size” fast foods to the world is also the largest producer of ice cream. No surprise there, but looks who’s number two – another Super Power, China. Japan is just behind them in third place.
Top 3 Ice Cream Consuming Cities (money spent per person/year)

Kanazawa 8,789yen
Nagano 8,497 yen
Kawasaki 8,338 yen

Kanazawa, with a strong history of sweets production (and sweet tooths?) ranks first.Contrary to what you might think, cities in the north consistently consume more ice cream than the cities in the warmer south. Naha, Okinawa, for example, comes in dead last! Fukuoka, by the way, ranks a very respectable 7th.
National Consumption
The total amount of ice cream produced in Japan annually is approximately 818,000,000 liters. Divided into 130ml cups, that’s 6,300,000,000 cups consumed per year – a staggering 49.5 cups per person!

Hot Weather and Ice Cream
Ice cream sales are directly affected by the weather. The hottest summer on record, 1994, also garnered the most ice cream sales. Consumers spent an incredible 600,000,000,000 yen. For reference, that’s just over US$5 billion.

Popularity Contest
The three most popular flavors in Japan nowadays are vanilla, chocolate and maccha (green tea). Green tea has recently displaced strawberry in the top three – another consequence of Japan’s aging population?

Nostalgic ICE!
Remember the old days? Skipping off to the combini with your 100 yen coin in hand, heading straight for the ice cream freezer? Well, actually, probably not, but the Japanese do! Here’s some of the ice creams the locals enjoyed in their childhoods…

Black Mont Blanc
By Takeshita Seika
This has been a very popular ice cream for Kyushu residents for many years. Its popularity comes from its simplicity – light vanilla ice cream and a crispy chocolate shell. You can even win a prize with the stick!

Melon Ball
By Marunaga
Marunaga tells us they believe this curiously-shaped classic began in the 60’s, but they started making it in the 80s. It’s melon sorbet encased in a melon-shaped container with a super sweet flavor that kids love. The container is a popular toy for playing with after eating, too.

Yakiimo Ice
By Imura-ya
As you can see in the photo, this ice cream looks just like a sweet potato. It tastes like it too – probably a good way to get Japanese kids to eat their vegetables.

Home Run Bar
By Meito
This was the first real ice cream “bar” sold to the public, way back in 1962. Kids love it because of its great taste, and the fact that if your stick reveals a ‘home run’ after eating, you win another bar!

Ice Cream Bonanza!
We’ve got an awesome present to give away to five lucky readers! A Marunaga sampler pack, delivered straight to your door, with 10 sumptuous ice creams for you to devour! Access www.kyushu-now.com/presents for details.

Marunaga
Marunaga is a Fukuoka-based company that has been supplying some of Kyushu’s yummiest ice creams for over 70 years. See them at www.muranaga.com

 

 

 

 

With the hot weather already here but public pools not officially open ’til July 1st, everyone’s going to need a way to cool down that’s more accessible than a dip in the sea. Thank goodness for ice cream! Japan offers a great variety of this chilled favorite, from classic European flavors to the wabi-sabi Japanese originals. Any way you lick it, it’s delicious!

One of the earliest mentions of ice cream in Japanese history is from nearly 1,000 years ago in the novel Makura no Soshi, where upper class citizens of the Heian period ate finely chipped ice with sweet red bean sauce. Ice cream as we know it is said to have first appeared in Japan in Yokohama in the 1800s, costing the equivalent of 8,000 yen a pop and served only to VIP guests at important functions. It wasn’t until after World War II, when a machine was developed that enabled the inexpensive mass production of ice cream, that popularity with the general public really began to take off. Nowadays, ice cream is one of the most popular desserts in Japan. According to the Japanese Ice Cream Association, the public voted ice cream to be the dessert that makes you the most happy and the best dessert to eat in summer. But even seasons can’t faze die-hard fans: ice cream was also voted the best dessert to eat in a warm room in winter. Is there any category this superfood can’t win?

Japanese Classics
Wafu aisukurimu, or Japanese ice cream, is a culinary delight that visitors to Japan must try. They might sound surprising at first, but don’t knock it til you try it, right? Remember your first sushi experience?

Kurogoma – Black Sesame
Made with black sesame seeds, this ice cream has a delicious, full-bodied, nutty flavor. Don’t be fooled by its appearance – you’ll soon learn to love this grey-colored ice cream!

Azuki – Sweet Red Bean
No dessert can escape that ubiquitous Japanese sweet ingredient, the ‘anko’ or sweet red bean. It may not be as sweet as expected to non-Japanese palates, but it’s still a tasty ice.

Maccha – Green Tea
The quintessentially Japanese flavor, maccha ice cream is made from powdered green tea and has a slightly bitter taste. It appeals to more refined palates, or those who like less sweet desserts.

Kinako – Powdered Soy Bean
The soy bean is versatile, and in its sweetened form makes for a great ice cream flavor. Some think it gives a peanut-buttery taste, and fans call it “refreshing” and “different.”

Tofu – Bean Curd
Thanks to the recent health craze, this flavor has enjoyed popularity abroad too, especially in America and Europe. Flavors can vary greatly according to recipe and technique, so keep tasting until you find one that suits you!

Mochi – Sticky Rice
Made from sticky rice, you’ll find it added to any of the previously mentioned ice cream flavors, lending its glutinous texture to create a truly unique ice cream experience, or also in the delicious form of a soft and chewy rice wrapper filled with ice cream.

Ice Cream Trends
Japan’s older generations can remember a time from their childhoods when frozen ices sold for just a few yen. Nowadays, a peek into one of today’s convenience store freezers will show you everything from frozen fruit juice to luxury Belgian chocolate ice cream, and with prices to match. Ice cream is no longer just dessert – it’s big business. Limited edition flavors with seasonal fruit and faux-European names adorn these extravagent treats.
Japan’s population has been aging since the 1970s, with the baby boom over and the economy calming down. Ice cream flavors have reflected this change, becoming more sophisticated and catering to a more mature audience. That’s why you’ll find green tea, champagne and soy bean flavors vying for space with fun, chunky, youthful varieties. In fact, some of these flavors have eclipsed even chocolate in popularity, losing out only to vanilla, which still remains the most popular flavor not only in Japan, but around the world.
Research by the Japan Ice Cream Association reveals that around 40% of women buy ice cream on a daily basis, compared to only approximately 20% of men. Women also tend to buy the more expensive varieties, while men stick to cheaper, sandwich-style ice cream bars. As a result, companies are focusing on women as the big buyers.
The craze for modern healthy foods and activities in Japan has affected the ice cream market too, with flavors such as tofu, green tea and soybean enjoying popularity. But it’s not just the flavors dictating popularity, it’s the whole package. The rising popularity of Starbucks’ frappacinos and the like means that ice cream has a new competitor. Sales of frozen drinks in coffee houses since the early 90s have directly affected ice cream sales across Japan.
Ice cream consumption is also seasonal of course, with the highest sales in summer. Sales also happen to correspond directly to temperatures, with hotter summers bringing in even higher profits. So for everyone’s benefit, consumers and producers alike, here’s hoping for a hot one!

If You Dare…
This is just a small selection of the amazing and unique ice creams that can be found, if you look hard enough, all over Japan. If you get a chance, try one! You might be pleasantly surprised.

Garlic
By Shingo Village Co., Aomori Prefecture
Produced near a site where a wacky local legend has it, Jesus is buried, “Dracula The Premium” ice cream actually has a large chunk of garlic embedded inside, which gives it its unique flavor. Keeps the vampires away, too!

Cactus
By Restaurant Haruna, Aichi Prefecture
Produced in Aichi Prefecture, from a famous cactus growing region, home to 80% of Japan’s cacti. Similar in texture to Aloe, but more bitter, it makes for a lightly textured and very unique ice cream.

Ox Tongue
By Fugetsudo, Miyagi Prefecture
A truly unique dessert, containing small pieces of ox tongue. What started out as a one-off custom order has bloomed into a popular range. Apparently, the pieces look like chocolate chips…

Natto
By Food Park Nattoya, Fukuoka Prefecture
Natto – love it or hate it, there’s no denying its enormous health benefits. Manufactured by a Fukuoka restaurant that specializes in natto dishes, this ice cream is one of its best-selling creations, sold all over Japan.

The Cold, Hard Facts
Top 3 Ice Cream Producing Countries (kiloliters/year)
U.S.A. 6,116,140 KL
China 2,191,103 KL
Japan 818,000K

The country that brought “Super Size” fast foods to the world is also the largest producer of ice cream. No surprise there, but looks who’s number two – another Super Power, China. Japan is just behind them in third place.
Top 3 Ice Cream Consuming Cities (money spent per person/year)

Kanazawa 8,789yen
Nagano 8,497 yen
Kawasaki 8,338 yen

Kanazawa, with a strong history of sweets production (and sweet tooths?) ranks first.Contrary to what you might think, cities in the north consistently consume more ice cream than the cities in the warmer south. Naha, Okinawa, for example, comes in dead last! Fukuoka, by the way, ranks a very respectable 7th.
National Consumption
The total amount of ice cream produced in Japan annually is approximately 818,000,000 liters. Divided into 130ml cups, that’s 6,300,000,000 cups consumed per year – a staggering 49.5 cups per person!

Hot Weather and Ice Cream
Ice cream sales are directly affected by the weather. The hottest summer on record, 1994, also garnered the most ice cream sales. Consumers spent an incredible 600,000,000,000 yen. For reference, that’s just over US$5 billion.

Popularity Contest
The three most popular flavors in Japan nowadays are vanilla, chocolate and maccha (green tea). Green tea has recently displaced strawberry in the top three – another consequence of Japan’s aging population?

Nostalgic ICE!
Remember the old days? Skipping off to the combini with your 100 yen coin in hand, heading straight for the ice cream freezer? Well, actually, probably not, but the Japanese do! Here’s some of the ice creams the locals enjoyed in their childhoods…

Black Mont Blanc
By Takeshita Seika
This has been a very popular ice cream for Kyushu residents for many years. Its popularity comes from its simplicity – light vanilla ice cream and a crispy chocolate shell. You can even win a prize with the stick!

Melon Ball
By Marunaga
Marunaga tells us they believe this curiously-shaped classic began in the 60’s, but they started making it in the 80s. It’s melon sorbet encased in a melon-shaped container with a super sweet flavor that kids love. The container is a popular toy for playing with after eating, too.

Yakiimo Ice
By Imura-ya
As you can see in the photo, this ice cream looks just like a sweet potato. It tastes like it too – probably a good way to get Japanese kids to eat their vegetables.

Home Run Bar
By Meito
This was the first real ice cream “bar” sold to the public, way back in 1962. Kids love it because of its great taste, and the fact that if your stick reveals a ‘home run’ after eating, you win another bar!

Ice Cream Bonanza!
We’ve got an awesome present to give away to five lucky readers! A Marunaga sampler pack, delivered straight to your door, with 10 sumptuous ice creams for you to devour! Access www.kyushu-now.com/presents for details.

Marunaga
Marunaga is a Fukuoka-based company that has been supplying some of Kyushu’s yummiest ice creams for over 70 years. See them at www.muranaga.com