On Apr. 7, the first auction of the year for Miyazaki mango brand Taiyo no Tamago (Egg of the Sun) was held. A new record was set when two mangoes were sold for ¥200,000 (together)! The auctioned mangoes are now on sale at Iwataya for ¥216,000. The floor manager said that Iwataya is not charging a higher price because they want to support the brand, rather than reap maximum profit. In order for a mango to be considered worthy of the Taiyo no Tamago brand it must meet the following requirements: it must ripen until it falls from the tree naturally, it must weigh at least 350 g, and its “sweetness level” must be at least 15. They were still in the shop at 2pm on Friday, so hurry if you want to pick them up! Source: TNC news, 4/7
