The city of Kagoshima, Japan, is working to attract foreign visitors following a drop in tourism due to the COVID-19 pandemic. In 2022, foreign tourists in the city fell to 22,000, only 5% of the pre-pandemic level. Kagoshima plans to increase this number to 800,000 by 2026, beginning in the 2023 fiscal year, by creating new tourism products and targeting individual travelers from Asia. Named the “Inbound V-shaped Recovery Project,” these initiatives will utilize local landscapes and have been included in the city’s budget. The mayor aims to not only return to pre-pandemic levels but exceed them, focusing on profitable tourism. Source: Nikkei
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