Toyota Motors Kyushu will begin converting roughly 900 of their irregular workers to official employee status in stages starting in 2010. The company was criticized for their failure to renew the contracts of these workers when the economic turndown began in 2008. As a result, they have decided to increase to 80% the percentage of full-time employees in each division and give the workers additional training. With the growing intensity of price competition from India and China, the company will shift to a strategy of employing its technological superiority to manufacture higher value-added cars.
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